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Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …

An often overlooked side effect of Covid for sports betting, particularly outside of the most mature markets, is the impact stadium restrictions have on the provision of fast data, which can make it difficult for sportsbook operators to offer low latency in-play betting. “For us to operate live betting, we need real time coverage of what’s happening in every stadium …

Esports grew exponentially during the pandemic with fewer other betting options available, but will it retain its player base as more traditional sports return? Alex Iaroshenko, CEO at Betbazar, helps us deep dive into last year’s esports performance, before suggesting that those operators not yet onboard can still enjoy ‘the rest of the party’. He also covers Counter Strike’s continued …

“To me, the team that sits out there is my product.” A clear message for the growing sales team at Digitain from Simon Westbury, as he spoke exclusively from the igaming software provider’s head office in Armenia.  Westbury, Digitain’s Chief Business Officer, caught up with SBC News to discuss preparing for Euro 2020 and longer-term plans for international expansion. He …

Jason Spiller, owner of New Zealand-based esports team Dire Wolves, explains why corporate partners such as Neosurf should not be seen as just financial sponsors, but more as responsible contributors to the whole esports ecosystem. Given that nearly two thirds of New Zealand parents use gaming to supplement their childrens’ education, as revealed in the 2020 Digital New Zealand Report, …

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …