In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
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Licensing expert David Clifton, Director at Clifton Davies Consultancy, tries to read the runes (or the many strategy documents) to discern what the new Gambling Commission (UKGC) CEO has to deal with during his 18 month tenure. The last month has seen the arrival of a new, albeit ‘interim’, Chief Executive at the Gambling Commission. With an employment background of …
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Vasilije Lekovic, Director of Gaming at Trustly, reflects on the ways in which Trustly’s Pay N Play® is raising the bar for online gaming payments, highlighting his belief that the solution is helping to revolutionise the ways in which operators onboard and verify their users. Founded in 2008, Trustly is a regulated financial institution that is today the global leader …
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International betting and gaming industry event organiser SBC has added a brand new in-person conference and exhibition for the CIS and Eastern European markets to its autumn 2021 calendar. SBC Summit CIS, Presented by Parimatch, is a partnership between SBC and Sports Media Holding. The summit will take place at the Parkovy Kyiv International Convention Center on 13-14 October 2021. …
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Italy’s hard-nosed gambling leadership has become adjusted to navigating the tribulations of a marketplace in constant state of flux, facing the year-on-year curveballs of increased taxes, blanket bans on advertising and tougher all-round compliance controls. Yet market leaders are in no-doubt that they are in the midst of a true paradigm shift. Following 2020’s unprecedented pandemic, Italian society is now …
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Italy’s Customs and Monopolies Agency (ADM) has confirmed that sports betting concessions will be extended until 31 October. The decision was authorised following an ‘in-depth assessment’ taken by the Ministry of the Economy to ‘apply a reprieve’ on betting licences that were due to expire at the end of June. Last year, at the peak of Italy’s COVID-19 outbreak, the …
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With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions. For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …
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Neosurf has recorded growth rates in excess of market expectations during the pandemic period, underpinned by its focused ‘solid account management’ strategy. Putting people as important as profit in the quest for brand loyalty has been crucial for the popular payments platform, which enables gamers and gamblers to pay online without credit card usage and without disclosing personal information. It …
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SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …
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Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …
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