It’s not just about the revenue, said Genius Sports‘ Matt Ryter, who explains why the rapid convergence of sports and betting in the US is also driven by the desire to increase fan engagement and reach new audiences. In an interview with SBC Americas, Ryter – Head of Fan Engagement, Americas at Genius Sports – looks at how sportsbooks can differentiate …
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A DCMS Select Committee has heard the lived experiences of Olympic and Paralympic athletes supported by National Lottery funding. Adam Peaty (MBE), 3x Olympic Gold swimmer, champion Paralympic rower Lauren Rowles and swimmer Ellie Robinson served as witnesses to the Committee’s ‘What next for the National Lottery’ panel. MPs probed the athletes on their experience of receiving and applying for …
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The sports betting industry ‘sales house’ Betbazar is now ready for the next 10 years of digital evolution following a recent rebrand. But for a company whose services touch both operator and supplier, where should the product development process start – with the buyer or the seller? Will esports remain a key part of the puzzle in 2022 and beyond? …
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Ben ‘Noxville’ Steenhuisen (pictured above, right), Senior Software Architect at Bayes Esports, and Niklas Weber, copywriter, takes a look at the three reasons why esports can transcend the stereotype of appealing to ‘younger’ bettors. The League of Legends World Championship 2021 (Worlds) has just ended. 16 teams from all across the world travelled to Iceland to compete for ultimate glory …
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For November’s Better Collective Spotlight, we delve into the world of social responsibility and some of the initiatives that the Danish sports media publisher has introduced to tackle problem gambling behaviour. Following on from Safer Gambling Week (SGW), which took place from 1 – 7 November, Esben Skou Vinther, Senior Director for Group Strategy & Execution, told SBC News that …
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Regulus Partners observes a week of bold anti-gambling lobby plays carried out in Commons, the House of Lords and UK media – undertaken to ensure that PM Boris Johnson maintains his election pledge to drastically reform the UK gambling sector. The heat on gambling was turned up again this week as the Peers for Gambling Reform and the Gambling-related Harm …
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Operators can, and should, be doing more to treat players fairly, writes Pavlos Sideris, Director of Double Up Media, as he explains the benefits of ‘fair promotions’ for both the player, as well as an operator’s bottom line. The past several years have seen a dramatic change in the way operators advertise their promotions. Some have reduced the frequency of …
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The decision by Manchester United to sack Ole Gunnar Solskjaer will not have come as a surprise to many fans, nonetheless, it created stir within sports betting markets. Reports on Thursday that Ralf Rangnick would assume the position on an interim basis have not silenced bookmakers, with many pricing ‘Next Permanent Manager’ odds – a market that commentators have observed …
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Tetiana Vozniuk (pictured, below), Investment Manager in JKR Investment Group, gives her view on why investors must step up and take more of a global approach towards diversity, rather than inciting a ‘tug of war’ between genders. It seems as if the gender equality issue has been on top in media and society for the past couple of years. And …
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Land-based operators should consider enabling cash payments for online accounts, should they wish to create a successful omnichannel business, according to Funanga. Many of the world’s biggest betting companies have hugely successful physical businesses as well as digital brands. As a rule, they are usually run in parallel rather than in concert. Historically, they have catered to different customers with …
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