Oceania

Entain has announced that its Ladbrokes and Neds brands are to no longer appear on shirts of sportspeople in Australia. The move is part of a greater reduction in the company’s sponsorship of sport following a growing backlash against gambling sponsorships of sports teams. Entain spoke to The Sydney Morning Herald: “While we have had many great partners in this …

Sportsbet and bet365 have found themselves under a regulatory spotlight in Australia, as the country’s financial watchdog continues its ‘extensive supervisory campaign’. The Australian Transaction Reports and Analysis Centre (AUSTRAC) has ordered the appointment of external auditors to assess both companies’ compliance with national money laundering and anti-terrorist financing legislation. AUSTRAC states that the end objective of the audit is …

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

Australia has overhauled the country’s responsible gambling messaging, notably ditching the ‘gamble responsibly’ phrase, according to international media reports. In its place, the Labor Party government of Prime Minister Anthony Albanese has introduced seven new phrases to be implemented across gambling advertising and marketing in the country.  The new messages, which are set to be rolled out across televised – …

Exactly one week after announcing its takeover of horse racing ratings firm Punting Form, BetMakers has confirmed that the acquisition is complete. The Australian sports betting platform provider intends to incorporate Punting Form into its Global Betting Services division, a move which it believes will improve back-end tools and relative trading margins, as well as drive more efficient pricing. On …

Australian betting firm BlueBet has made a strategic investment totalling US$500,000 in UK sports gamification company Low6. The cash injection forms part of BlueBet’s wider goal of adding ‘new and innovative’ products to its portfolio, specifically Low6’s free-to-play range. By making the investment, the ASX-listed company has been able to launch Low6’s FTP gamification products on its platform for a …

Having secured terms to two major partnerships during the first quarter of FY23 (Q3 2022), BetMakers has closed the three-month period in a strong financial and commercial position. In a statement to its investors on the ASX, the sportsbook platform provider detailed that its total cash receipts for Q1 FY23 – July to September 2022 – stood at AUS$23.8m, a …

The board of Tabcorp has grand ambitions for the company going into 2023, according to the group’s leading board members at its latest AGM. In a statement to investors, Bruce Akhurst (Chairman) and Adam Rytenskild (Managing Director and CEO) asserted that the Australian media firm was ‘raising the game’ following 2022.  This included an update on FY23 trading – covering …

Sportradar has continued to collaborate with the International Cricket Council (ICC), signing an agreement with the group covering live fielding data.  The partnership will see Sportradar capture said data using its cricket collection tool, marking the first time it has ever used the solution in the sport.  Objectives of the agreement are to increase engagement with and understanding of cricket’s …

Australian media reports that Betr, the new sportsbook venture of Matthew Tripp, has pulled out of its ‘leading bid’ to take over management of the Western Australia TAB (WA TAB).  This October, the WA Gaming and Wagering Commission surprised industry observers by naming Betr, a yet-to-be-launched sportsbook, as the frontrunner to win its WA TAB contract. The decision was branded …