North America

North American news

Betclic revamps US sports trading capacity with Sports IQ

SBC News Betclic revamps US sports trading capacity with Sports IQ

Betclic Group has optimised trading provisions across its US sports inventory by integrating the odds maker and customised trading solutions of Sports IQ. The pan-European betting group has agreed terms on a multi-year arrangement, which will see its sportsbook teams supported by Sports IQ’s automated trading suite, covering all major US sports events. Operating since 2018, Montreal-based Sports IQ is …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

SBC News Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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Caesars announces closure of £2.9bn William Hill takeover

SBC News Caesars announces closure of £2.9bn William Hill takeover

Caesars Entertainment has announced the final closure of its £2.9 billion takeover of Gibraltar-registered online and retail betting operator William Hill. Under the terms of the transaction, Caesars will acquire all of William Hill’s online and offline assets, intending to sell all non-US business divisions, including the UK and international online verticals, as well as the operator’s extensive suite of …

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SBC launches Martin Lycka’s Safe Bet Show with Feldman interview

SBC News SBC launches Martin Lycka’s Safe Bet Show with Feldman interview

SBC has launched a new video podcast featuring Entain Plc’s Senior Vice President for American Regulatory Affairs and Responsible Gambling Martin Lycka as he looks closely at the way the industry is approaching player protection and social responsibility.  Martin Lycka’s ‘Safe Bet Show‘ will see leading figures from the gambling industry placed in the hot seat as Lycka quizzes them …

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LSports Data secures $3m AUDL partnership

SBC News LSports Data secures $3m AUDL partnership

LSports Data has signed a strategic data distribution and co-development agreement with the American Ultimate Disc League (AUDL) and its majority owned technology development company, UltiX Technology. LSports was introduced to its new partners by SCCG Management. Through the five-year partnership, LSports has been designated as the “Official Data Partner of the AUDL” where it will gain exclusive rights to …

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Betbazar: Playing a ‘matchmaker’ role for global sportsbooks

Betbazar

Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio.  We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …

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Sportradar’s programmatic video advertising: Helping bookmaker revenues grow 49% faster

programmatic

Florian Geheeb, Global Director Advertising Sales at Sportradar, explains how programmatic video advertising through its ad:s service – providing access to 60 billion video ad requests each day – can help bookmakers stand out in the crowded sports betting marketplace. He added that global video advertising spend has increased by 35% since 2019, while Sportradar analysis indicates that revenues can …

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IGT downsizes board following departure of Beatrice H Bassey  

SBC News IGT downsizes board following departure of Beatrice H Bassey  

IGT Plc has informed investors that Beatrice H Bassey has chosen to retire from all duties as an independent director of the NYSE gambling technology group.  The former General Counsel and Compliance Officer of emerging markets private equity fund Atlas Mara, Bassey had joined the IGT board in March 2020, a month prior to the escalation of the COVID-19 pandemic …

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Keep to core business: How Internet Vikings is handling hosting

hosting

Having a physical server in a data center is not “core business”. Now, this is a stance which could be attributed to so many companies offering any sort of online service, but it definitely applies to igaming operators increasingly pressured in so many other key areas. As part of this exclusive interview for SBC, Internet Vikings founder Rickard Vikström spoke …

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Eddie Hearn to replace OBE winning father as Matchroom Chairman

SBC News Eddie Hearn to replace OBE winning father as Matchroom Chairman

Eddie Hearn has stepped up to the position of Group Chairman of Matchroom Sport, replacing his father Barry Hearn OBE, who will move into an advisory position as President of the Group. Announced at Sheffield’s Crucible Theatre during the Betfred World Championship snooker tournament, Eddie Hearn’s ascent to the top position at Matchroom will see him coordinate the group’s various …

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