US daily fantasy sports operator DraftKings is reported to be seeking casino and leisure partners, with a view to expanding its future sports betting proposition.
DraftKings leadership seeks to gain a competitive advantage over potential US market incumbents, as the Supreme Court reviews the repeal of federal PASPA provisions.
This February, DraftKings declared its statement of intent on becoming a major player in licensed US sports betting, opening a strategic ‘betting’ office in Hoboken, New Jersey.
Furthermore, DraftKings has appointed UK betting executive Sean Hurley as the company’s first-ever Head of Sportsbook, tasked with delivering a US-centric sports betting platform and strategy.
DraftKings which to date has raised +$700 million in enterprise funding, believes that it has the best organic strategy for a potential US betting market.
Through its daily fantasy sports offering, DraftKings has a secured 10 million US customers and built a platform tailored to US sports engagement (live streaming, ticketing, payments).
For the betting sector, all eyes remain on Capitol Hill, as industry stakeholders await the judgement of the Supreme Court.
Latest industry reports indicate that 19 states have declared an interest in implementing licensed sports betting, should the Supreme Court repeal PASPA.
However, as yet little is known with regards to how US betting legislations and provisions will be shaped up, and what potential requirements will be needed by operators seeking to enter the market.