North America

North American news

Deirdre Bigley appointed to Sportradar’s global Board of Directors

Deirdre Bigley appointed to Sportradar’s global Board of Directors

Deirdre Bigley, the Chief Marketing Officer of Bloomberg, has been appointed to the Sportradar Holding AG Board of Directors. Her appointment to the board, says Sportradar, will help deliver ‘long-term growth and value’ for the company’s stakeholders as the CMO brings with her a wealth of experience in building global marketing strategies. “Deirdre brings strong knowledge of building brands and …

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SBC appoints Bob McFarland as SVP Sales & Commercial – Americas

Bob McFarland

SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob McFarland for the role of Senior Vice President Sales & Commercial – Americas.  McFarland brings to SBC over 20 years of international events sales experience and most recently was Event Vice President and Sales Director at …

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Victor Blanco to join Scientific Games as new CTO

Victor Blanco to join Scientific Games as new CTO

The board of Scientific Games Corporation (SGC) has confirmed that Victor Blanco will join the Nasdaq technology group as Chief Technology Officer in 2022. In his forthcoming role, Blanco will take responsibility for Scientific Games’ technology strategy across gaming, lottery, sports betting, and igaming, as well as support the development and execution of its range of games.  “Scientific Games has …

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SBC Digital Payments to put US payments and compliance issues in the spotlight

SBC Digital Payments

This month’s SBC Digital Payments conference and exhibition is set to provide an in-depth examination of payments and compliance issues in the high-growth US sports betting and igaming industry. The online event on 29 April will bring together senior executives and product specialists from major international operators, suppliers, regulators and lawyers to exchange ideas about the latest developments in regulation, …

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IMGL widens global focus with gaming law magazine launch

SBC News IMGL widens global focus with gaming law magazine launch

In recognition of its global focus and growing membership base, the International Masters of Gaming Law (IMGL) has launched a new magazine covering gambling law. Replacing the firm’s previous jurisdiction-based publication, the new IMGL Magazine will be released on a quarterly basis as a digital publication available to members, in addition to non members involved in partnerships with SBC Gaming, …

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SoftSwiss enhances sportsbook offering for US leagues

SBC News SoftSwiss enhances sportsbook offering for US leagues

SoftSwiss has expanded the scope of its sportsbook product, announcing the introduction of a live in-play betting option for US sports leagues. The firm intends to utilise its new live wagering offering – supplied by odds feed provider and ongoing partner Betradar – to expand sportsbook functionality for its B2B clients and their customers, enabling odds to fluctuate quickly and …

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Bally’s makes ‘transformational step’ with finalisation of Gamesys takeover

SBC News Bally’s makes 'transformational step’ with finalisation of Gamesys takeover

Bally’s Corporation has this morning published the definitive terms for its proposed takeover of Gamesys Group Plc, having agreed the combination ‘in principle’ last month. Upon completion of the acquisition, the combined group will be headquartered in Providence, Rhode Island, and its shares will remain listed on the New York Stock Exchange, whilst a request will be made for Gamesys …

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Martin Lycka: The importance of being liquid

SBC News Martin Lycka: The importance of being liquid

Market-by-market, regulators face critical choices in how to govern the intricacies of managing product liquidity vital for all online gambling disciplines. Martin Lycka, Entain Plc’s Senior VP of North American Regulatory Affairs and Responsible Gambling examines how regulators should approach online gambling’s complex liquidity conundrum, maintaining a balance between effective market management and commercial appeal for consumers. ____________________ Liquidity is …

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

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