SBC Americas

SBC Global launches Americas dedicated website

Sports betting event organiser and media company SBC Global has launched a brand new website this week dedicated to covering news and developments in the burgeoning Americas markets.

SBC Americas ( will specialise in all aspects of sportsbook, betting, gaming and gambling in the Americas including North, Central, Latin and South America as well as Canada and the Caribbean.

Joining SBC Global as Editor of SBC Americas is Chris Murphy, formerly Group Media & Communications Manager at NOVOMATIC UK and Editor of weekly B2B coin-op title Coinslot International.

Murphy, who has 27 years’ experience of gaming journalism, commented: “This is an exciting time to be a part of the growing team of experts at SBC Global with a fantastic new website devoted to the Americas. The US market, specifically, is heading towards a period of incredible transformation and we’re looking forward to being right in the midst of the action.”

The unveiling of SBC Americas is the latest in a series of initiatives from SBC Global, the most recent of which was the launch of, edited by hugely experienced gaming industry journalist Stewart Darkin.

SBC Global Managing Director Andrew McCarron noted: “With the increasing likelihood of a regulated betting sector in the US and continuing developments in Latin America, now is the perfect time to be focusing on business in the Americas.

“ will be an essential source of news and insight to this vast and varied market place and act as a platform for stakeholders who seek to get closer to the myriad commercial opportunities it will present.”

The SBC Americas site goes live as SBC switches focus from its hugely successful Betting on Football Conference held at Stamford Bridge last week, to its flagship event Betting on Sports, held at Olympia across 18-21 September.

The agenda for #BOSCON2018 will also include a full day track dedicated to developments in America entitled Betting on USA. For more information, go to

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