North America

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

EPIC Risk Management has committed to delivering education on the topic of problem gambling after agreeing to a new partnership with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital. The duo will work together to research elite athletes’ relationships with problematic gambling behaviours, and will occur in parallel with GVC Holdings’ ongoing research partnership …

Global Lottery Monitoring System (GLMS) has further expanded its presence across North America by launching a new Operational Hub at the Loto Quebec premises in Montreal, Canada. The new premises will focus on analysing, detecting, preventing and reporting irregular and suspicious betting patterns which could have an influence upon the integrity of sporting competitions. Commenting on the launch of the …

William Hill Plc has confirmed the executive appointment of Nedda Kaltcheva as Chief Product and Technology Officer for the firm’s international business units. Kaltcheva, a former engineering lead for Stars Group Inc (2018-2019), joins William Hill’s Malta division from Palo Alto industrial logistics solution provider Manna, where she formerly served as European CTO. In her executive remit, Kaltcheva will lead …

Gamban has named Jody Bechtold as the newest member of its advisory board, who will advise the company with its expansion into the US. Based in the US, Bechtold currently serves as Vice President for the International Gambling Counselor Certification Board, and also holds the position of board member for the National Council on Problem Gambling. Jack Symons, Co-Founder and …

SBC is giving all delegates at the upcoming SBC Digital Summit North America virtual trade show the chance to invite a furloughed or laid-off colleague to join them at the event free of charge. The economic fallout from the COVID-19 pandemic has left many people in the betting and gaming industry out of a job and, in light of the …

XLMedia has this morning confirmed the appointment of Ken Dorward as President of North America and a member of its Global Executive Committee. Dorward joins the London AIM digital publisher having formerly served as Chief Operations Officer of leading US affiliate network Rakuten Inc, where he spearheaded global partnerships, media assets and publisher management. The appointment of Dorward as North …