North America

North American news

XLMedia completes $24 million Saturday Football Inc. acquisition

Saturday Football

XLMedia has completed the acquisition of Saturday Football Inc. for a total consideration of US$23.0 million cash (c.£16.8 million), plus US$1.0 million (c.£0.7 million) in long-term incentive shares. The acquisition is the conversion of an existing agency partnership between XLMedia and Saturday Football Inc., established in December 2020, which brought about a close working relationship with management and generated a …

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Two-Up acquired by Playmaker to enhance technology services

Two-Up has been acquired by Toronto-based Playmaker Capital, with the latter aiming to leverage the digital media sports company to strengthen technology offerings. By acquiring Two-Up, Playmaker will incorporate a team of 24 sales and technology specialists at its two primary offices in London and Krakow, including 15 engineers with experience in the development of regulated betting products, monetisation tools, …

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OpenSports secures triple entry into Canada’s single sports era

Scientific Games Corporation has strengthened its position in North America by becoming the first regulated sportsbook platform provider to offer singles betting in Canada. The firm went live with its offering from day one as the regulated Canadian market embraced singles betting on 27 August. Its OpenSports product suite now powers the sportsbooks of British Columbia Lottery Corporation (BCLC), Loto-Quebec and Atlantic Lottery …

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888 delivers 40% H1 profits jump but warns of tough year-end landing

888 Holdings maintains confidence in achieving its full-year revenues and earnings expectations ’, as ‘tougher comparatives approach during the second half of year trading, in light of ‘exceptionally strong performance in both betting and gaming revenues during 2020’. Publishing its H1 Interim results 30 June, total group revenue increased by 39% in comparison to $528 million (H12020: $379m), as 888 …

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FDJ Solutions to power Ontario PROLINE+ sportsbook 

Groupe FDJ has announced a major North American commercial expansion as its Sporting Solutions and Gaming Solutions subsidiaries have been chosen to power the Ontario Lottery and Gaming Corporation’s (OLG) first sportsbook property.  The partnership will see FDJ subsidiaries provide a fully managed wagering solution for the launch of PROLINE+, OLG’s new sportsbook brand, which will serve as the province …

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BCLC PlayNow launches Canada’s first single-sports wagering markets

The British Columbia Lottery Corporation (BCLC) will begin offering single-event sports bets and bets on racing and fighting on its website,, when Bill C-218 – the Safe and Regulated Sports Betting Act – comes into effect today. players can now place a single wager on the outcome of a football game, such as Saturday’s meeting between the BC Lions and Ottawa Redblacks, or the …

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Luckbox stands by transformation strategy reporting H1 revenues of $8000

Real Luck Group maintains that its business remains in a stable position, supported by a strengthened balance sheet of CAD $17.2 million (€11.5m)  as the company moves to transform its flagship Luckbox esports wagering platform.  Luckbox 2021 interim trading results were published on the SEDAR registry of the Alberta Securities Commissions (ASC), showing that the firm realised revenues of CAD …

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Scientific Games acquires Sideplay Entertainment to bolster iLottery games suite

Victor Blanco to join Scientific Games as new CTO

Scientific Games has signed an agreement to acquire instant games studio Sideplay Entertainment, bolstering its games content and advancing the development of its iLottery platform. The Nasdaq technology group chose not to disclose financial terms of its agreement, in which it will acquire Sideplay’s full suite of +270 instant win games, boosting its services for the digital lotteries market. Sideplay …

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Better Collective clears H1 high-bar benefiting from breakthrough US results 

Better Collective said that it has executed peak H1 trading, driven by record US results combined with a breakthrough period for its media partnerships. Publishing its 2021 interim results (period ending 30 June), Better Collective registered record Q2 revenues of €40 million, up 162% on corresponding Q2 2020 results of €15.2 million. Period growth was maintained by Better Collective’s publishing …

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What to expect when entering the US market: unpacking the benefits and challenges

US market

2021 heralds a new era for iGaming in the US market. To call it a “gold rush” is probably an understatement; online casino, sportsbook, daily fantasy sports, and esports betting brands around the world have embraced the enormous opportunity that arose when the federal ban on online gambling was lifted in 2018. The race for supremacy is on. Despite having …

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