North America

North American news

Charlotte Hornets fifth in bet365’s American sports portfolio

SBC News Charlotte Hornets fifth in bet365’s American sports portfolio

bet365 has been named the official mobile sports betting partner of NBA team Charlotte Hornets. The Hornets now become the fifth US professional sports team in the Stoke-based operator’s American sports portfolio, joining the Washington Commanders (NFL), Colorado Rockies (MLB), Cleveland Guardians (MLB) and San Antonio Spurs (NBA). The deal marks the first market-access agreement between an operator and a …

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Jason Angelides, Epoxy.ai: online casinos are one to many, it should be one to one

SBC News Jason Angelides, Epoxy.ai: online casinos are one to many, it should be one to one

Product differentiation and fan engagement are staples of today’s digital world, and such concepts must be embraced to ensure that organisations don’t get lost in the crowd, believes Jason Angelides, Founder and President of Epoxy.ai. In a wide ranging conversation on the show floor of the recent SBC Summit Latinoamérica, Angelides addresses the cost savings to be felt by correctly …

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bet365 hits the treble in renewing US Darts Masters title sponsorship

SBC News bet365 hits the treble in renewing US Darts Masters title sponsorship

bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters. Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden. A …

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Genius lining up BetVision to meet Europe-style US betting behaviour

Genius lining up BetVision to meet Europe-style US betting behaviour

Genius Sports expects US bettor behaviour to develop broadly in line with that of Europe, and is positioning itself as a data leader in the sector through high-profile partnerships and product innovation.  That was the message CEO Mark Locke related to investors following Genius’ latest quarterly earnings update, shortly before the firm announced a new stateside partnership with FanDuel, the …

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BGLC to toughen Jamaica gambling advertising rules  

betmakers jamaica

BGLC, the Betting, Gaming and Lotteries Commission of Jamaica, has been ordered to review rules and standards applied to gambling advertising in the Caribbean nation. The Commission has launched a public consultation on gambling advertising, as concerns have been raised on a “noticeable rise in the volume and style of gambling related marketing and advertising” due to a more competitive …

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Gambling.com closes on 2023 targets as media partnerships accelerate US growth

SBC News Gambling.com closes on 2023 targets as media partnerships accelerate US growth

Gambling.com Group enters the close of 2023 with confidence, continuing to deliver on accelerated growth targets within North American markets.  Q3 trading saw the igaming media publisher generate corporate revenues of $23.5m, up 19% on corresponding 2022 results of $19.6m. Coping with the trends of a ‘seasonally slow quarter’, period trading saw Gambling.com deliver more than 86,000 (+26%) new depositing …

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Low6 applies Rivalry’s ‘Gen Z playbook’ to NBA fantasy product

Low6 applies Rivalry's ‘Gen Z playbook’ to NBA fantasy product

Rivalry has leveraged the gamification services of UK-based developer Low6, which has produced a free-to-play NBA fantasy basketball app for the Canadian sportsbook. Active in the Canadian and Australian regulated betting markets, Rivalry has a traditional focus on esports but also offers wagering on traditional sports – such as basketball – and is eyeing an expansion of its operations in …

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Genius Sports upgrades 2023 landing on strong cash-in of new NFL and PL services

SBC News Genius Sports upgrades 2023 landing on strong cash-in of new NFL and PL services

Genius Sports Inc has raised its full-year 2023 corporate guidance, as Q3 trading outperforms expectations.  The NYSE-listed sportstech group declared a key milestone as it surpassed corporate revenues of $100m for the first time in Q3. Group revenues stood at $102m, exceeding third quarter guidance of $100m and representing 29% year-on-year growth on 2022 comparative results of $77m. A breakdown …

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Tally Technology eyeing up ‘broader than ever’ fanbase with NFL and NBA Game Center

SBC News Tally Technology eyeing up 'broader than ever’ fanbase with NFL and NBA Game Center

Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform. The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.  Game Center has been taken live with …

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NeoGames ‘making progress’ towards full Aristocrat integration

Genius Q3 YTD revenue up

NeoGames remains committed to and confident in continued sustainable growth despite a slowdown in revenue during Q3, which the group attributed to UK and Germany hurdles. The igaming and ilottery supplier reported total revenues, including its share in NeoPollard Interactive – another share is held by Pollard Banknote – at $63.3m, a 14% drop on Q3 2023 revenue of $73.3m. …

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