North America

Start-Ups get into the Zone at Betting on Sports America

Zone

New innovative businesses at the start of their journey now have the opportunity to promote their vision at Betting on Sports America, the largest dedicated sports betting industry conference and trade show in the US, which is being held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Conference organiser SBC (Sports Betting Community) has introduced a Start-Up …

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NFL’s ‘Great Dane’ and Better Collective ambassador Morten Andersen to speak at Betting on Sports America

Andersen

Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on Sports America conference, held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Andersen is attending #bosamerica as an ambassador for the Denmark-based igaming affiliate Better Collective – a key sponsor of the …

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US thinking Playtech appoints Massion & Krumins as corporate advisers

The governance of FTSE gambling technology group Playtech Plc has moved to expand its corporate advisory, confirming the appointments of Anna Massion and John Krumins as new Independent Non-Executive Directors – with immediate effect. Updating investors, Playtech details that the Massion and Krumins appointments will diversify the FTSE firm’s corporate governance capacities and make-up. A seasoned executive in corporate finance …

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Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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Sue Schneider joins SBC as Community Director

Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference. Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition …

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Unrivalled lineup of betting expertise at Betting on Sports America

Betting

A fast start to the first morning of Betting on Sports America (23-25 April) will see New Jersey Governor Phil Murphy make a keynote address to the industry, before former US sports stars Ryan Howard and Brian Westbrook explain the increased crossover between sports, sports betting and venture capital. These two sessions were just a small part of the full …

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BetConstruct enters relationship with Pro Football Hall of Fame

greyhound

BetConstruct, in partnership with Atlantis Gaming Corporation, has entered into a relationship with the Pro Football Hall of Fame. A formal announcement is expected soon, but the three entities have agreed in concept on the launch of a premium fantasy sports experience in the United States market. BetConstruct applied a deep understanding of players’ needs to develop a fully customisable …

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G2E and SBC sign event partnership deal

Global Gaming Expo (G2E), the world’s premier international gaming trade show and educational event, is partnering with sports betting trade event specialists SBC (Sports Betting Community) to copromote each other’s industry leading events. SBC organises the world’s biggest dedicated sports betting events in London (Betting on Football and Betting on Sports) and has launched Betting on Sports America (23-25 April) …

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Why March Madness captures the imagination of the US public

March Madness

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March Madness has always captured the attention and imagination of large portions of the US audience, which has only been amplified by the spread of legislated wagering across the country. Cherniak told SBC: “It is embedded in …

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All-in Diversity expands its Canadian presence with Shelley White appointment

Copyright: rawpixel / 123RF Stock Photo

The All-in Diversity Project has strengthened its advisory board with the appointment of Responsible Gambling Council CEO Shelley White. White is hoped to bring with her ““a wealth of experience and industry knowledge” as she joins  fellow board members Susan Hensel, Jan Jones Blackhurst, Richard Schuetz, Sue Schneider and Holly Cook Macarro. All-in Diversity co-founder, Christina Thakor-Rankin, celebrated the new …

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