William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile. A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts. …
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Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …
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Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media. The ‘long-form’ video and audio show is hosted by Sky Sports …
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Debate on reforming wholesale Finnish gambling laws has arisen, as state-owned monopoly Veikkaus suspends its advertising activity until the end of September, implementing a full scale review of its marketing strategy. Veikkaus’ latest marketing campaign, which depicts a ‘therapist character’, advising patients that ‘cravings for thrills and winnings are normal behaviour’, has been chastised for mocking Finnish mental health services, …
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Seeking to engage football matchday audiences, Paddy Power marketing has revealed that it plans to launch ‘Pitch Invader’, the bookmaker’s free football magazine, ahead of this weekend’s start of English Premier League season ( Friday 9 August). Working in collaboration with UK publishing group Reach Plc, Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across …
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Announcing a two-year ‘principal partnership’ agreement with Ligue 1 football club Girondins de Bordeaux, French online betting group Betclic confirms that it has achieved it it’s marketing mandate of sponsoring all professional sports teams within its home city. Ahead of this weekend’s Ligue 1 football season (9 August), FC Bordeaux management confirms that the Betclic brand will be displayed across …
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Ahead of the upcoming football season, GVC Holdings has confirmed that it will be donating a number its current sponsorship deals to GambleAware’s ‘Bet Regret’ campaign. GVC has confirmed that a total of 42 clubs will be donating their sponsorship assets to GambleAware, including: Sunderland, West Bromwich Albion, Burnley, Sheffield Wednesday and Sheffield United. The move comes a bid to …
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Betfair has teamed up with actor Clive Owen (star of Children of Men, Closer, Sin City) to launch ‘What are the odds‘, a new integrated campaign to mark the brand’s return to marketing the Betfair Exchange. The new campaign has been developed by Leo Burnett London as creative lead and will further roll-out a series of educational films across the exchange’s multiple social and …
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The industry-wide voluntary ‘whistle-to-whistle’ advertising ban is due to come into force today (1 August 2019), which will see bookmakers ban all TV betting adverts during pre-watershed live sport broadcasts. The self-enforced ban, will not be applicable to horseracing and greyhound racing coverage, was suggested by the Industry Group for Responsible Gambling (IGRG) after it received public and political criticism …
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Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO). Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …
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