SBC News Voice of the Sports Betting Industry
New ad-network ‘onload media ’ has launched its services seeking to become a leading player in online gambling advertising for regulated market incumbents.
The onload network is founded by acquisition marketing expert Justin Chamberlain, a former executive of Sky Betting and Gaming games studio Core Gaming and mobile ‘reverse auction’ platform BidNation.
In its mission statement, onload details that it seeks to deliver online gambling incumbents with an optimal targeted ad-network, compliant with the multiple advertising demands facing industry marketing teams.
“All our partners and customers – online casino operators, game suppliers, advertisers and media buyers – told us they needed this network”, said Justin Chamberlain, CEO and Founder of onload media.
“Between the development costs for a continuous pipeline of new games and the PoC tax, suppliers of real-money online games have also been squeezed. Our network improves their bottom line without incurring any new overheads.”
Assessing market conditions, Chamberlain underlines that modern ad-networks have failed incumbents, seeing their marketing inventory continually blacklisted and even penalised by regulators by being exposed to inappropriate audiences.
Supporting its mandate, onload has been approved as an IAB UK partner, in which it will share its knowledge and data in improving UK digital advertising standards and practices.
Jon Mew, IAB UK CEO, commented: “We’re delighted to welcome onload media as an IAB UK member from the outset of its journey and look forward to working with the team to help create a sustainable and responsible future for digital advertising.”
