Leicester City Football Club has confirmed that it has signed a new sponsorship agreement with Yabo Sports, who are set to become the new official club partner. Under the terms of the new agreement, the club will display Yabo Sports’ branding on the Club’s matchday LED advertising boards and interview backdrops which is hoped to help the operator bolster its …
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Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …
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Moving to expand its brand profile and coverage, South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador. Starting this 1 October, BetCris confirms that Ronaldinho will become the face of its marketing campaigns across the South American continent. Founded in Costa Rica in 1985, BetCris is …
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Isthmian League Premier Division side Lewes FC has committed to promoting the Gambling With Lives charity on their shirt until October, making them the first side in the professional and semi-professional set-up to promote such a charity. The charity has strongly supported the decision, and described the sponsorship as a “perfectly timed antidote” to other clubs who have recently signed …
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William Hill is to launch its new marketing campaign this evening by tapping into the social aspect of betting and gaming. The ‘it’s who you play with’ advertising campaign is the first created by agency 72andSunny Amsterdam since it won the account earlier this summer and continues the marketing shift that William Hill has been following since its Anthony Joshua campaign …
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As part of a new educational campaign driven by Sportsbet.io, Premier League side Watford FC will display the Bitcoin logo (₿) on the shirt sleeves throughout the 2019/20 season. It forms part of a wider campaign to boost awareness of the cryptocurrency and offer further education to the public on its benefits. Justin Le Brocque, Head of Sportsbet.io Marketing, said: “The …
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Stockholm listed Gaming Innovation Group (GiG), announces Betfred as the latest industry tier-1 incumbent to partner with its GiG comply software. Betfred is set to strengthen compliance dynamics across its digital marketing inventory, integrating GiG Comply provisions, safeguarding regulatory demands by monitoring third party marketing activities. Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is …
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This weekend sees Betsson debut as the lead sponsor and betting partner of the Svenska Hockey League (SHL), Sweden’s highest tier of professional ice hockey. Secured in 2018, Betsson replaces state gambling monopoly Svenska Spel as the SHL’s main sponsor, undertaking the group’s ‘biggest ever sports sponsorship commitment’. The partnership sees Betsson undertake a number of responsibilities, moving its sponsorship …
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Ladbrokes has moved to enhance its Irish sports status by confirming the appointment of former Republic of Ireland striker Kevin Doyle and former Munster and Ireland Rugby blindside flanker Stephen Ferris as Brand Ambassadors. Doyle and Ferris join middleweight boxer Jason Quigley and champion jockey Paul Townend as Ladbrokes Ireland expands its ambassadorial stable. The quintet is set to engage football, …
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FTSE250 gambling group GVC Holdings will move to consolidate the creative advertising accounts of its UK flagship operators Ladbrokes and Coral. The account review is undertaken despite both GVC brands switching lead creative agencies during the course of 2018. Seeking to bolster World Cup Russia 2018 engagement, Ladbrokes launched its nationwide ‘Bettors of Britain’ campaign under the guidance of Cravens …
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