Gibraltar-based online gambling group Mansion has moved to expand its profile and coverage within boxing, guided by sports marketing agency Project11.
Updating the market, Mansion has secured a number of boxing sponsorships over the coming months, with the operator becoming the lead sponsor of the upcoming IBF Featherweight title fight between Lee Selby Vs Josh Warrington (19 May – Elland Road, Leeds).
The gambling group further secured sponsorship of this weekend’s WBC Heavyweight title eliminator between Dillian Whyte and Lucas Browne.
Working with Project11, Mansion will seek to build the brand profile of its relaunched ‘MansionBet’ sportsbook within boxing.
The company expands its existing partnership with Project11, following the success of its sponsorship of UK WBA super-middleweight world champion, George Groves.
Backing Project11, Karel Manasco CEO of Mansion, stated: “We were thrilled that Groves won his semi-final fight, and are pleased to continue our partnership with him as he prepares for the final. Adding to the excitement, we are delighted to extend our support of prominent British boxers, with the upcoming sponsorships of both Dillian Whyte and Lee Selby. Aligning our sportsbook, MansionBet, alongside this popular sport feels like a natural fit, and we look forward to introducing our brand to such an impressive audience.”