UK & IRE online sports betting group Argyll Entertainment has moved to rebrand its REDZONESPORTS.BET property to coincide with December’s climax of the NFL’s regular season.
Entering a crucial trading period, Argyll simplifies its US sports betting asset to Redzone.bet, which is further supported by the new strapline of ‘just check our prices’.
The rebrand follows this November’s upgrade of Redzone’s website, which focuses on user functionalities and promoting Redzone’s market-leading US sports prices and promotions.
Commenting on the update, Redzone.bet’s Managing Director Warren Llambias said: “In the United States, where the phrase ‘Redzone’ is understood by all sports fans, we’re exploring several invitations to partner with some iconic names in multiple territories and felt the extra emphasis on ‘sport’ wasn’t needed”.
Llambias further details that Redzone is gearing up for a critical 2019, following landmark changes within the US gambling scene where the brand is currently working on a series of B2B partnerships.
“Moreover, after 3 years of operating in the UK, we are well known within the American sports customer base, who understand that our NFL prices are unrivalled,” he added. “This rebrand gives the opportunity to reach out further to the wider UK and Irish sports betting and the casino playing public.
“Forget the countdown to Christmas, we have already begun the countdown to Cheltenham and will be offering new and old customers alike some great racing prices and promotions over the coming months.”