SBC News FC Lokomotiv Moscow joins Fonbet sponsorship roster

FC Lokomotiv Moscow joins Fonbet sponsorship roster

Fonbet has become the official partner of FC Lokomotiv Moscow after signing a new, five-year sponsorship agreement with the Russian Premier League team.

Through the partnership, the Fonbet logo will be placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena.

“I consider it symbolic that our partnership began the day before an important anniversary for Lokomotiv: the club’s 100th anniversary since its founding,” commented Alexander Paramonov, Director General of Fonbet.

“We’re happy to be part of such a happy occasion. In all the years that the Russian Championship has been held, Lokomotiv has been at its forefront. The Reds and Greens have always fought for gold. They’ve given the national team top-level players, including Loskov, Sychev, Ovchinnikov, Ignashevich, Maminov, Khokhlov and many others. 

“Three championship titles, a record nine domestic Cups, three Super Cups, and significant victories in European competitions over Inter, Bayern Munich and Real Madrid: Fonbet couldn’t be happier to become a part of this history.”

The bookmaker will also work alongside Lokomotiv to drive fan engagement by rolling out a series of promotions and social media activities on match days.

Vladimir Leonchenko, Director General of Lokomotiv, said: “Today we signed a cooperation agreement with one of today’s biggest betting companies. On behalf of FC Lokomotiv, I’d like to thank our new partners. I’m confident that we’ll work well together. I can’t wait for our future wins!”

Nikolay Koshkin, Director of Marketing and Commerce at FC Lokomotiv, added: “Today we are starting our journey together. Lokomotiv has always had big goals. This applies to both our players on the field, as well as our office and business team.

“It’s fantastic that Fonbet, the leader of the Russian betting market, is FC Lokomotiv’s newest partner. We’ve got a lot of work together to do in the future. We’ve got a number of promotions planned that are sure to please our fans. We’ll do everything we can to be the best on and off the field.”

In addition, Fonbet and Lokomotiv will host a joint charity event, with details of the event to be announced in due course.

“We’re pleased to announce such a significant partnership for Fonbet and welcome the three-time Russian champion to our sponsorship family,” concluded Alina Yakirevich, Marketing Director of Fonbet.

“Lokomotiv has a huge group of loyal fans. And it’s thanks to them that a unique atmosphere of unity has been felt at the Russian Railways Arena all these years. Our job with Lokomotiv is to give the club’s and all football fans something to get excited about. 

“This contract will help implement social and charitable initiatives together with the club. Together, we can achieve our common goals and help support football. I’m sure that a team as professional as Lokomotiv can handle this task perfectly.”

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