British slots and table games supplier Realistic Games has signed a novel deal to sponsor the yard of leading horse-racing trainer Ruth Carr.
The agreement, which begins in January next year, will see Realistic’s logo on the silks of each jockey who rides for the stables, based in Stillington, North Yorkshire.
Realistic’s name will also feature in the race-card, as well as the clothing of the grooms accompanying the horses to each course for Carr, who has had more than 185 winners in her six year training career.
Realistic Games’ commercial director, Andy Harris, who has himself owned horses trained at Carr’s Mowbray House Farm, said the company was delighted to have tied up the deal with a yard that shares similar attributes.
He added: “We’re both relatively small but have an ability to punch well above our weight. We’re also passionate about what we do and ambitious to build on our success in the next few years.
“We already supply some of the leading gaming operators in the world, but this is a great opportunity to spread our name even further afield via the TV screens in the offices of those operators.
“As I know myself, owning horses can be a very rewarding experience and the opportunity to get our customers involved is something we will be considering in the coming months.”
Carr, who has a reputation for improving lowly-rated handicappers and a deft touch with older horses, said she was pleased with the new partnership.
She said: “I’m delighted to agree a sponsorship deal with Andy and his team at Realistic Games in what is certain to be a mutually beneficial agreement.
“It is a great help to owners because of their VAT and it makes a big difference to the yard. I’m also confident Realistic and their customers will have great fun getting involved.”
The income received from sponsorship allows owners to reclaim the VAT on their racing expenses, including transport costs, veterinary bills, and jockey fees.Under British Horseracing Association rules betting and gaming operators are not allowed to sponsor horse racing yards, but suppliers are exempt from the legislation.
Realistic supply their hugely successful mobile and desktop games to a number of leading operators, including Bet 365, BetVictor, Ladbrokes, Paddy Power, William Hill, Stan James, and Boylesports.Their popular five reel slot Super Graphics Upside Down was recently nominated for the eGaming Review’s Game of the Year award.