Regulated French lottery operator – Française des Jeux (FDJ) has announced that it has extended its title sponsorship of International Cycling Union (UCI) ProTeam cycling outfit FDJ.fr through 2016.
The lottery operator has been a sponsor of the French cycling team since its foundation in 1997 and will continue to promote its FDJ.jr online brand throughout the course of the new deal.
In a statement, FDJ said the decision to extend its affiliation with the team was driven by “excellent visibility, reputation and social commitments that constitute the cycling team FDJ”.
