Française des Jeux (FDJ) Extend Sponsorship of UCI Cycling Team

FDJRegulated French lottery operator –  Française des Jeux (FDJ) has announced that it has extended its title sponsorship of International Cycling Union (UCI) ProTeam cycling outfit FDJ.fr through 2016.

The lottery  operator has been a sponsor of the French cycling team since its foundation in 1997 and will continue to promote its FDJ.jr online brand throughout the course of the new deal.

In a statement, FDJ said the decision to extend its affiliation with the team was driven by “excellent visibility, reputation and social commitments that constitute the cycling team FDJ”.

Check Also

BK8.com announces John Terry as first Asia ambassador

Former Chelsea and England football captain, John Terry has been named to be the first …

Risk mitigation sees Rightlander launch first US compliance tool

Industry marketing compliance developer Rightlander has announced the launch of its first US-centric tool, the …

Racing Point F1 begins ‘New Era’ with SportPesa as lead sponsor

Seeking to amplify its European market profile, leading Kenyan bookmaker SportPesa announces that it has …

Leave a Reply

Your email address will not be published.