Française des Jeux (FDJ) Extend Sponsorship of UCI Cycling Team

FDJRegulated French lottery operator –  Française des Jeux (FDJ) has announced that it has extended its title sponsorship of International Cycling Union (UCI) ProTeam cycling outfit FDJ.fr through 2016.

The lottery  operator has been a sponsor of the French cycling team since its foundation in 1997 and will continue to promote its FDJ.jr online brand throughout the course of the new deal.

In a statement, FDJ said the decision to extend its affiliation with the team was driven by “excellent visibility, reputation and social commitments that constitute the cycling team FDJ”.

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