iGaming operator 888, has announced the launch of a new UK multi-media campaign to promote its sports betting division – 888Sports. The campaign titled ‘Bet You Can’ will feature coverage on UK targeted digital and broadcast verticals, and will aim to showcase new betting innovations and improvements to 888Sports betting services.
The campaign designed to highlight new in-play and pre-event markets, 888Sports will also look to promote such as the Cash-In’ option which allow players to cash-out bets for adjusted winnings during match play. Furthermore the campaign will look to promote new verticals for 888Sports promoting betting on mobile and tablet devices.
888’s senior vice-president, Itai Pazner, commented on the new UK campaign: – “The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before,”