Marketing

The latest marketing news for the gambling industry

Dolarbet launches Affiliate Programme with Income Access

Shadow Bet & Income Access

Dolarbet, a Curacao-based online sportsbook and casino brand focusing on the Latin American and international markets, has launched a new affiliate programme in partnership with Income Access. The affiliate programme has integrated Income Access’ affiliate management software. Launched in 2012 by the operator ArenaLine N.V., Dolarbet is licensed by the Government of Curacao and offers players service in Spanish as …

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Ladbrokes signs deal to sponsor World Grand Prix and Players Championship

SBC News Ladbrokes signs deal to sponsor World Grand Prix and Players Championship

Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …

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DeltaDNA announces strategic partnership with Gambling Analytics

SBC News DeltaDNA announces strategic partnership with Gambling Analytics

Game analytics and marketing platform deltaDNA and specialist big data and analytics consultancy Gambler Analytics have announced a strategic partnership which aims to accelerate the adoption of advanced player analytics within the online gambling industry. The partnership brings together Gambler Analytics’ industry heritage and big data expertise, alongside deltaDNA’s advanced player analytics tools and real-time CRM technology. This is designed to help operators …

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Matchroom Boxing announces William Hill will sponsor IBF World Title Fight

SBC News Matchroom Boxing announces William Hill will sponsor IBF World Title Fight

Matchroom Boxing is delighted to announce that the IBF World Heavyweight showdown between Charles ‘Prince’ Martin and Anthony Joshua MBE will be sponsored by William Hill. The eagerly anticipated bout between the two unbeaten fighters will take place on the 9th April at the O2 Arena in London. The fight, which is expected to be one of the biggest boxing bouts on …

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Celtic line up new shirt sponsor for 2016/17 season

SBC News Celtic line up new shirt sponsor for 2016/17 season

Scottish club Celtic are ready to announce Dafabet as their new primary shirt sponsor. In what could be the biggest sponsor deal in Scottish Football, the betting company are looking to replace Magners for the 2016-17 season. As reported in Soccerex, Celtic are looking to secure a long-term deal to replace outgoing shirt sponsor Magners. Dafabet is Asia’s number one …

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Curtis Lambert wins first ever ‘Unibet UK Tour’ poker event in Brighton

SBC News Curtis Lambert wins first ever 'Unibet UK Tour' poker event in Brighton

Sussex poker player Curtis Lambert has become the first ever winner of a ‘Unibet UK Tour’ event, taking home a £11,000 first prize win at the Rendezvous Casino in Brighton. Held in association with Caesars Entertainment UK, the ‘Unibet UK Tour’ is designed to promote competitive amateur poker with low level buy-in tournaments to be hosted throughout the country. Future …

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Responsible Gambling Trust trekkers reach Kilimanjaro summit

SBC News Responsible Gambling Trust trekkers reach Kilimanjaro summit

A team of ambitious fundraisers from the Responsible Gambling Trust have climbed their way to the top of Mount Kilimanjaro.  The trekkers scaled the formidable mountain and 29 of the 30 participants reached the summit on Friday 12 February, raising funds to help minimise gambling-related harm in the UK. Climbers made their ascent to the Uhuru peak of Kilimanjaro which, …

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DraftKings appoints Ball Street to extend UK social engagement

SBC News DraftKings appoints Ball Street to extend UK social engagement

Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …

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Codere secures Valencia CF shirt branding agreement

SBC News Codere secures Valencia CF shirt branding agreement

Grupo Codere subsidiary has struck a short term sponsorship deal with La Liga football club Valencia CF. Presenting its partnership to Spanish media, Codere marketing announced that the Codere Apuestas brand would be displayed on the left sleeve of Valencia’s football jerseys for the remainder of the 2015/16 La Liga season. Valencia CF have no official shirt sponsor for its …

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bet365 & Oddschecker win top betting prizes at 2016 IGB Affiliate Awards

SBC News bet365 & Oddschecker win top betting prizes at 2016 IGB Affiliate Awards

The 2016 IGB Affiliate Awards (Thursday 4 February) saw familiar winners as bet365 and Oddschecker retained top sports betting honours at the ceremony hosted at the Electric Brixton. Led by Head of Performance Marketing James Woods’ bet365 defended its title of ‘Best Sports Betting Affiliate’ for a record third year in a row, beating shortlisted contenders bwin.party, Betfair, Coral, Pinnacle …

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