SBC News Voice of the Sports Betting Industry
The marketing duo of Nicholas Brown and Aiste Garneviciene have launched a new venture, PRace — a marketing agency focused exclusively on enhancing the promotion of B2B businesses in the global gambling sector.
Described as a “London & Vilnius affair,” PRace was founded in response to significant gaps in standardised marketing practices aimed at improving the visibility and coverage of gambling B2B businesses and the services they offer to the multi-billion-dollar mass market.
Former Account Director at Square in the Air (SiTA), Nicholas Brown, recounts “working a year under the radar” to form PRace with co-founder Aiste Garneviciene, the former Chief Operations Officer (COO) of live games developer and studio BetGames.
Speaking to SBC, Brown said: “We are here to address a significant gap in effective campaigns for B2B companies in the iGaming sector. I’m honoured to found PRace with my friend and former client, Aiste Garneviciene.
The B2B gambling space is ripe for a more sophisticated, data-led approach to marketing that goes beyond coverage to help commercial functions and disciplines. . We’re here to deliver exactly what modern B2B marketing agencies already do outside of gambling – using data-driven strategies to create demand, leads, and sales.”
Super Sharp Shooters…
Marking its debut,, PRace boasts a team of 15 industry experts focused on optimising the planning and execution of B2B campaigns. The aim is to provide partners with “effective, data-driven lead generation and the creation of end-to-end sales funnels.”
Notably, PRace has secured initial accounts with Relax Gaming and Amelco Technology as founding clients, endorsing the agency’s intelligence-first approach to effective coverage.
Co-founder and CEO Aiste Garneviciene commented: “As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand—from establishing credibility and educating the market to driving qualified leads and sales.
Each stage demands a different strategy, and PRace is the first agency that can deliver exactly that. We’re bringing a fresh perspective, deep industry expertise, and a proven methodology that’s already served 10 top-tier clients. If you’re ready to make marketing your biggest growth engine—get in touch!”
