Spain’s Ministry of Consumer Affairs has launched a public consultation seeking guidance on how to ‘modify the Gaming Law’ to include loot boxes as a gambling vertical. The consultation has been launched with the primary focus of updating Spain’s gambling laws to allow regulatory agencies to judge consumer interactions on in-game purchases and incentives that require a financial transaction. An …
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FIFA has enhanced its global football safeguarding policy via the launch of the Global Integrity Programme, in cooperation with the United Nations Office on Drugs and Crime (UNODC). The programme places a strong emphasis on education, aiming to enhance integrity within all 211 member organisations via resource and knowledge sharing among various Integrity Officers, with the aim of preventing match …
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Playtech Plc has secured a further tier-1 operator contract extension, as Flutter Entertainment renews its lead igaming supplier services contract with the FTSE250 technology group. Securing a new five-year contract, Playtech Plc will continue to serve as lead online gambling software and games supplier for Flutter’s Paddy Power, Betfair and Sky Casino brands. Flutter branded Playtech as a key strategic …
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Publishing its first ‘annual market summary’, L’Autorité Nationale des Jeux (ANJ), France’s new unified gambling regulator cites that French online gambling achieved record results despite the COVID-19 pandemic. France’s online betting industry recorded total revenues of €1.74 billion, up 22% on full-year 2019 results of €1.42 billion. ANJ cites that market growth was driven by a combination of factors that …
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Sports betting platform provider BtoBet has strengthened its international marketing capabilities via the launch of promotions covering the UEFA Euro 2020 and the upcoming Copa América tournament. Both promotions are free to play, and are being marketed to operators as a means of widening their customer basis whilst retaining existing users. The offer functions as a basic correct score prediction …
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The SBC Webinars series continues on Tuesday 23 March when GiG presents The Digital Transformation Journey, an in-depth look at how to create a seamless player experience across an operator’s retail sites and online offering. The session will examine each key stage of the process from the initial design and implementation of a tailored omnichannel solution to the ongoing managed …
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Swiss media conglomerate Ringier AG has acquired a majority stake in leading Balkan sports publisher Sportal Media Group, significantly expanding its sports media coverage across developing markets. The investment follows a successful two-year collaboration which saw the companies launch the joint venture of ‘Ringier Sportal’ for the Romanian sports market. Ringier details that its investment will focus on strengthening Sportal’s …
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The Cheltenham Festival 2021 has attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year. ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle. …
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Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
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The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan. These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet (pictured below) – have helped the company to interact with new demographics of punters while …
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