Unibet named as official betting partner for Glorious Goodwood

Goodwood Racecourse has revealed that Unibet will become the official betting partner and exclusive feature-race sponsor for the upcoming Qatar Goodwood Festival week, as part of a new three-year agreement.

The new agreement will mean that Unibet will hold exclusive ownership and naming rights, applicable to the historic Stewards’ Cup, Golden Mile and Nursery Stakes.

The sponsor will present the live Stewards’ Cup draw on Thursday 1 August as well as sharing content stories from their ambassadors and having relevant on and off-course sponsorship branding.

Alex Eade, General Manager of Goodwood Racecourse, commented; “I am delighted that Unibet have extended their partnership with us to cover races on each day of the Qatar Goodwood Festival and become the official betting partner of the event.

“Unibet’s passion for racing and drive for innovation shine through and we look forward to working in partnership with them this summer and beyond.”

The Unibet Stewards’ Cup is set to be run for a prize of £250,000, while the Unibet Golden Mile will be worth £150,000.

Ed Nicholson, Head of Kindred Group racing communications and sponsorship added; “The Qatar Goodwood Festival remains one of the highlights of the flat racing calendar, attracting some of the best racehorses from all over Europe, and Unibet are honoured to be associated with such an iconic meeting.

“Unibet boasts some wonderful racing partnerships already, with the likes of the Champion Hurdle and the Investec Derby Festival, and this new deal reaffirms our position as one of the sport’s leading supporters. The Unibet Stewards’ Cup is always one of the most competitive handicaps of the season and we are hoping this year’s renewal will be no different.”

Check Also

Kindred pens global payments deal with MuchBetter

Kindred pens global payments deal with MuchBetter

Kindred Group has signed a new global payments partnership with MuchBetter, which will see its …

SIS expands Watch and Bet reach via Unibet deal

SIS expands Watch and Bet reach via Unibet deal

Unibet customers across Australia, Europe, Ireland and the UK will now gain access to 24/7 …

Betting brands set for 2021 Cheltenham sponsorship boost

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with …