Software development specialists, Degree 53, have teamed up with Black Type to develop and enhance user experience (UX) and front end design for their sportsbook.
As part of the new partnership, Degree 52 will integrate new features with the product for enhanced betting services, with the aim of maximising betting opportunities and easier accessibility.
Keith Oliver, CEO of Black Type, commented on the new partnership: “We were very impressed with the work of Degree 53. They delivered a Discovery workshop to help us better understand our product requirements and what we would need to take it to the next level.
“The designers also produced wireframes based their ideas for our improved UX. We need to place a stronger emphasis on offering customers a great betting experience and usability is a big part of this. We want our target audience to come to us not only because of our competitive prices, but because they love our product and the experience it offers.
“I believe, together with Degree 53, we will be able to achieve that. I’m very excited to bring our concepts to life and look forward to launching them later this year.”
Black Type products will display its services, while Degree 53 designers will also implement personalisation features to help the operator increase engagement and offer tailored betting services to their customers.
Andrew Daniels, managing director at Degree 53 says: “I am excited about working with Black Type and help them create a modern and slick product. We’ve been strong advocates of updating the UX across all industries, but it’s very relevant to sports betting.
“Operators can really add value and offer an engaging betting service by making improvements to the frontend of their products. It’s much easier to enhance the UX without going into further redevelopment, and it increases conversion and retention much quicker.
“Similar projects we have worked on, have demonstrated fantastic results. I’m delighted that Black Type chose to partner with us and look forward to seeing the finished designs.”