Merkur Sportwetten hires Markus Ettlin as new management spokesman

Markus Ettlin

Having recently expanded its presence into the Polish sports betting market with a Totolotek SA takeover, Merkur Sportwetten GmbH has announced that it has hired Markus Ettlin as its new Managing Director and Chairman.

Ettlin joins Merkur Sportwetten after holding the position of senior manager at the duty-free provider Gebr. Heinemann for 18 years. He joined the Gauselmann Group in December last year and has spent his first few months familiarising himself with the different business segments.

Paul Gauselmann, founder and Chairman of the Management Board of the Gauselmann Group commented on the new appointment: “The sports betting business segment is gaining increasing traction within the Gauselmann Group.

“In Markus Ettlin we have gained a top manager with many years of experience in wholesale and retailing, who will help to significantly drive the business forward and optimise the customer experience at the point of sale, both bricks-and-mortar and online.

“An additional bonus is that he comes from a family business, which will of course aid smooth integration into our corporate culture.”

“I am looking forward to my new assignment. Offering our customers a first-class brand experience across all platforms is my top priority. What’s more, forthcoming liberalisation of the market offers huge growth potential,” Markus Ettlin added.

Merkur Sportwetten operates as a subsidiary of the Espelkamp-based Gauselmann Group, consolidating the group’s national and international operations. Its portfolio includes the betting broker Cashpoint as well as the sports betting brands XTiP, Cashpoint’s Austria and Denmark divisions, and Betcenter.

Its expansion into the Polish market has meant that sports betting enthusiasts will be able to wager bets via MERKUR SUN across 2,200 points of sale (shops, kiosks, terminals) and a wide variety of internet channels.

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