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William Hill recruits flat master Charlie Hills as new Ambassador

SBC News William Hill recruits flat master Charlie Hills as new Ambassador

In time for Royal Ascot festival week, William Hill has secured renowned winning stud trainer Charlie Hills to become the heritage bookmaker’s new Flat Racing Ambassador. Hills, the trainer of Europe’s highest-rated sprinter Battaash, will provide regular blogs on his runners, views, and opinions on all matters related to the flat racing season The exclusive blog and media content begins …

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DCMS approves licence fee hikes from 1 October

SBC News DCMS approves licence fee hikes from 1 October

The UK government has confirmed that it will increase licence fee costs across all business verticals of the UK gambling sector, with increased fees to be enforced from 1 October.  The measure was announced by DCMS, publishing its response to a consultation launched on 29 January examining the funding structures of the UK Gambling Commission (UKGC). Central to its assessment, …

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Stake.com links with Aspire Global for UK launch

SBC News Stake.com links with Aspire Global for UK launch

Stake.com has formed a strategic partnership with Aspire Global to assist with its planned launch in the UK market, leveraging the latter’s platform, sportsbook, games, game aggregator and managed services. Outside of the UK, Stake.com has built up a considerable international presence via extensive marketing and branding campaigns, notably becoming the first official betting partner of MMA’s Ultimate Fighting Championship …

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SAZKA buoyed by record European lottery sales to sooth Greek headaches 

SBC News SAZKA buoyed by record European lottery sales to sooth Greek headaches 

SAZKA Group has reported a robust opening to its 2021 trading, despite the Czech gambling conglomerate continuing to observe COVID-19 headwinds across its European market profile.  Publishing its Q1 trading results (period ending 31 March), SAZKA registered group gaming revenues (GGR) of €526 million – up 30% on corresponding 2020 results of €405 million. The firm’s improved GGR performance was …

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Swedish operators announce ‘Fakta om spel’ site to encourage ‘fact-based debate’

SBC News Swedish operators announce 'Fakta om spel' site to encourage ‘fact-based debate’

Four of Sweden’s largest betting and gaming operators have announced the launch of a new informative site, Fakta om spel (Facts About Gambling), to provide an easily accessible way for consumers and industry figures to gather facts and statistics about the licensed market. The four firms – Betsson, Kindred Group, LeoVegas and William Hill – will develop the website in …

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BETER to provide pin-point esports odds through Bayes deal

Bayes

BETER, a provider of fast sports and esports content for sportsbook operators, has struck a new deal with esports data specialist Bayes Esports. Described by BETER as a ‘landmark deal’, it provides significant impetus to the growth of its esports department while allowing the company to supply odds with ‘pin-point’ accuracy. Bayes Esports will supply real-time data for popular esports …

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Steve Bates joins Aurum Solutions as product lead

Steve Bates

Aurum Solutions has strengthened its senior leadership team after naming Steve Bates as the new Head of Product and Technology. In his new role, Bates will take responsibility for Aurum’s development team to help increase the adoption of new technologies across the company. He will also take responsibility for creating an “even more efficient and robust product”.  Commenting on the …

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Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

SBC News Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …

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Luckbox to build in-house content studio powered by Publishme

SBC News Luckbox to build in-house content studio powered by Publishme

Strengthening its global growth directives, Luckbox has announced that it will build its own ‘in-house content studio’ in partnership with Publishme.  The project will be led by former Red Bull and Riot Games executive Nevzat Uçar, who joined the esports wagering platform at the start of the year as Luckbox’s new Head of Content. Planning its next stage of critical …

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Better Collective integrates Spotlight’s Superfeed to boost racing content

SBC News Better Collective integrates Spotlight’s Superfeed to boost racing content

Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …

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