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Ballybrit Race Track is reportedly developing plans to increase its capacity to 5,000 spectators for the upcoming Galway Races festival, according to the Racing Post. Irish racing has already seen 1,000 spectators attend the Dubai Duty Free Irish Derby at Curragh racecourse with the fixture functioning as a pilot test event, following a similar strategy to the UK government’s four-stage …

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association has published a ‘draft framework’ outlining best practices on consumer terms and conditions for its members to follow.  The advisory framework has been developed in response to criticism by Konsumentverket – Sweden’s Consumer Agency with regards to the unaligned standards of the Swedish regulated market’s terms and conditions. In response, SPER …

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

SOFTSWISS has announced its intention to rebrand on 1 July in order to ‘reflect the brand’s current position on the market’, as it continues to pursue a policy of international growth. As a result of the rebranding, the company’s logo will be stylised in all-caps as ‘SOFTSWISS’, and will appear this way in all official press releases and marketing material …

BOS, the Swedish Trade Association for Online Gambling, has issued its response to the decision of Prime Minister Stefan Löfven to end his leadership tenure , predicting what the political circumstance will mean for the future of the gambling industry. The Prime Minister’s resignation followed a vote of no confidence in his government by the Riksdag, last week. This decision …

The Racecourse Media Group (RMG) has partnered with SIS (Sports Information Services) under the terms of a three-year agreement to distribute and transmit audio-visual and data from British racecourses. Content will be provided to retail betting operators throughout the UK and Ireland from 1 April 2023 to 31 March 2026, following on from the current five-year agreement first inked in …