Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …
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Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association has published a ‘draft framework’ outlining best practices on consumer terms and conditions for its members to follow. The advisory framework has been developed in response to criticism by Konsumentverket – Sweden’s Consumer Agency with regards to the unaligned standards of the Swedish regulated market’s terms and conditions. In response, SPER …
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With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions. For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …
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BetGames.TV has relaunched its portfolio of signature lottery products, which the live dealer and betting games supplier believes will enhance the “content’s best-in-class tone and image”. The new-look offering will feature a range of new features, technical advances and improved security – while its Lucky 5,6 and 7 lottery games have all undergone a series of improvements. The improvements, BetGames.TV …
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SOFTSWISS has announced its intention to rebrand on 1 July in order to ‘reflect the brand’s current position on the market’, as it continues to pursue a policy of international growth. As a result of the rebranding, the company’s logo will be stylised in all-caps as ‘SOFTSWISS’, and will appear this way in all official press releases and marketing material …
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BOS, the Swedish Trade Association for Online Gambling, has issued its response to the decision of Prime Minister Stefan Löfven to end his leadership tenure , predicting what the political circumstance will mean for the future of the gambling industry. The Prime Minister’s resignation followed a vote of no confidence in his government by the Riksdag, last week. This decision …
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After receiving a licence from Ukraine’s Gambling and Lotteries Regulation Commission, PokerMatch.UA will now be permitted to organise and operate online poker games. The new licence, which PokerMatch.UA believes will help “popularise sports poker”, follows on from decision #386 made by the regulator on 25 June. The company believes that the certifications from Ukraine’s regulator will help to “create a …
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The Racecourse Media Group (RMG) has partnered with SIS (Sports Information Services) under the terms of a three-year agreement to distribute and transmit audio-visual and data from British racecourses. Content will be provided to retail betting operators throughout the UK and Ireland from 1 April 2023 to 31 March 2026, following on from the current five-year agreement first inked in …
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Australia’s sports betting incumbents will be closely monitoring the interim results of Entain Plc, published on Thursday 8 July, to see if the FTSE100 gambling group increases its offer to acquire Tabcorp Holdings’ TAB wagering unit. First off the mark, last February Entain launched its initial AUS $3 billion (€2bn) offer to acquire TAB’s wagering and media divisions – an …
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Betway has signed a sponsorship arrangement with the Hamburg Open tennis tournament, in a deal which the bookmaker says is indicative of its ‘ever-growing commitment’ to the sport. The Malta-based operator will take advantage of courtside and digital marketing and branding exposure at the Rothenbaum Tennis Centre-held event between 7 and 18 July. “We’re thrilled to be partnering with Hamburg …
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