The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …
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IGT agrees 12 more years of lottery updates with Lithuania’s UAB Perlas
NYSE-listed International Game Technology PLC (IGT) through subsidiary IGT Global Solutions Corporation has extended its partnership with Lithuanian Lottery UAB Perlas Network (Perlas). The agreement will see both parties collaborate for another 12 years until at least 2035, with IGT introducing a steady flow of upgrades to Perlas’ lottery central retail system. Jay Gendron, IGT Chief Operating Officer Global Lottery, …
Read More »GambleAware highlights ‘higher risk’ of gambling harm in LGBTQ+ community
GambleAware has revealed that some members of the LGBTQ+ community may be at a higher risk of gambling harm. The newly published scoping study – ‘LGBTQ+ People and Gambling Harms: A Scoping Review’ – was commissioned to build an understanding of the lived experience of gambling harm amongst the LGBTQ+ community in Great Britain. Researchers from the University of Brighton …
Read More »KSA doubles down on loss-based cashback bonus restrictions
A nationwide study of the Dutch market by the Netherlands’ gaming authority Kansspelautoriteit (KSA) has revealed that some operators offer cashback bonuses in conflict with the Dutch Gambling Act (Wok). Well-known in the online casino sector, loss-based cashback bonuses allow players to get part of their losses back after spending a certain amount. In the Netherlands, the gambling framework has …
Read More »Stats Perform: innovations to heighten entertainment & drive confidence
The industry once again stands poised to take in a wave of fresh products and innovations in the English capital, with Stats Perform one such company that is looking to continue creating “memorable betting experiences” as a trifecta of sporting showpieces loom on the horizon. Self confessed to be “exceptionally excited” about the week that lies ahead, the group is …
Read More »Betby’s Chris Nikolopoulos: success is contingent upon product excellence
According to Betby Chief Commercial Officer Chris Nikolopoulos, the landscape of sports betting regulation is in a constant state of flux, introducing new complexities that necessitate adaptability and technological acumen across diverse jurisdictions. SBC: Tier 1 is a term that’s often bandied around, but what exactly constitutes a Tier 1 sportsbook solution in your opinion? Chris Nikolopoulos (CCO, Betby): Tier …
Read More »Brazil forms Secretariat to supervise duties & conduct of ‘Bets’ market
Brazil has advanced the launch of a regulated federal sports betting marketplace in 2024, as the Ministry of Finance fulfills the key requisite of forming a ‘Special Secretariat’ to monitor and report on market activities. Detailed via a decree published by the Ministry of Finance, the Brazil ‘Bets’ marketplace will be supervised by the ‘Secretaria de Prêmios e Apostas (SPA)’ …
Read More »Kindred nets largest ever ambassador deal with female boxers
Kindred has announced that three world champion women boxers have become brand ambassadors for its Unibet division. The new sponsorship of Raven Chapman, Ellie Scotney and Nina Hughes has been named the ‘largest ambassador deal with active female boxers in the UK’ – in terms of both length and value. Sam Mead, General Manager Kindred Group, emphasised: “Interest in women’s …
Read More »Steve Rogers latest investor to partner with 20SHOTS
Affiliate product provider 20SHOTS has secured an investment from Steve Rogers, former CCO of Virtual Sports at Inspired Entertainment. Rogers has been a key figure in brokering a number of deals in the sector with sports figures like Shaquille O’Neal and Mike Tyson, as well as US sports leagues such as the NFL and the NBA. Jacob Kalms, Co-Founder and …
Read More »OKTO links with Modulus in second betting partnership of 2024
OKTO has formed a wide-reaching international agreement with gaming systems platform Modulus. In its latest move in the international gambling sector, OKTO’s core areas of focus in the deal will be Europe and Latin America, with the latter region high on the company’s agenda for 2024 as Brazil finalises the regulations for a nationwide betting market. Specifics of the deal …
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