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Google AI and SGE: What’s next for affiliates?

SBC News Google AI and SGE: What’s next for affiliates?

Google has begun pushing AI algorithms into its search engine, transforming traditional search results into a Search Generative Experience (SGE).  While still in an experimental stage and available to a limited number of people, Google plans to allow everyone  access to SGE content regardless of where they might be in the world.  SGE will essentially transform the way users look …

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CMA orders SpreadEx to prove ‘competitive distinction’ of Sporting Index buyout

SBC News CMA orders SpreadEx to prove 'competitive distinction' of Sporting Index buyout

The Competition and Markets Authority (CMA) is investigating the acquisition of Sporting Index by Spreadex Limited and its impact on the UK’s spread betting market.  The deal was announced in November 2023, with SpreadEx agreeing on ‘undisclosed terms’ with Groupe FDJ to acquire spread betting rival Sporting Index. On 15 January, the CMA announced that it had launched an inquiry, …

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Flutter flexes US and UK muscles ahead of NYSE listing

Flutter Entertainment Peter Jackson

Flutter Entertainment Plc has consolidated its leadership positions in the UK and US markets ahead of its NYSE listing date on Monday 29 January. Publishing its pre-close trading statement for 2023 trading, the soon to be FTSE & NYSE gambling group reported Q4 revenue growth of 11% to £2.67bn. On a year-on-year basis, Flutter’s FY2023 revenues stand at £9.51bn, up …

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Sport Generate: helping operators gain first-mover advantage in esports

esports team

As online sports betting proliferated globally and grew in popularity, while the adrenaline-fuelled excitement of winning on a big football game created a significant opportunity for operators and suppliers, there was one glaring drawback.  The seasonality and set schedule of sporting events prohibits the amount of bets an operator can take, meaning there has traditionally been a ceiling on the …

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Flutter completes €141m investment in MaxBet

SBC News Flutter completes €141m investment in MaxBet

Flutter Entertainment has completed its €141m investment in MaxBet Kladionica to become the market leader in Serbia and advance its position within Balkan territories. The deal to acquire a 51% stake in Maxbet was first announced in September 2023, with Flutter securing exclusive rights to acquire the remaining share of the Serbian business. Branded a ‘local hero’ by Flutter, MaxBet …

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DAZN viewers to access free-to-air Women’s Champions League

DAZN

In a bid to increase the sport’s exposure and growth, DAZN has lifted its paywall of all live women’s football coverage and associated content. The removal will allow DAZN viewers to watch free-to-air Women’s Champions League matches until the end of the season, along with matches from the Frauen Bundesliga, Liga F, D1 Arkema and Serie A Femminile.  Coming off …

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IGT to continue as core systems supplier of the National Lottery

IGT

IGT Plc will maintain its position as the principal technology systems supplier for the National Lottery. The contract extension was confirmed ahead of the National Lottery’s transition to a new operating steward on 1 February, which will see Allwyn UK assume control of the Fourth National Lottery License. Since its inception in 1994, IGT has served as the lottery systems …

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WA.Technology appoints Sander Koch as Chief Strategy Officer

SBC News WA.Technology appoints Sander Koch as Chief Strategy Officer

B2B igaming and sportsbook solutions provider WA.Technology has announced the appointment of Sander Koch as its Chief Strategy Officer (CSO). With a career spanning over 18 years in the management consulting industry, he brings a “wealth of expertise and insight” said the firm.  Koch joins WA.Technology at a pivotal moment as the company is expanding its comprehensive igaming suite, including …

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SMH to expand Gazzetta dello Sport across Eurasian markets

SBC News SMH to expand Gazzetta dello Sport across Eurasian markets

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in Eurasia. The company, based in the Georgian capital city Tbilisi, will first take La Gazzetta live in its founding market before launching in other Eurasian countries, highlighting Ukraine as the next country for the outlet. In addition, the launch …

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Entain files commercial dispute against BetCity owners  

SBC News Entain files commercial dispute against BetCity owners  

Entain Plc has initiated legal proceedings against the former owners of BetCity.nl, the Dutch sportsbook and igaming property of the FTSE100 gambling group.   A lawsuit has been filed in the Commercial Court of England by Clifford Chance, representing Entain Netherlands BV, against former owners of BetCity.nl, primarily consisting of the Singels Family and associates.  Entain has filed a ‘Part-7 Claim …

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