‘Fair skin betting operator’ CSGOEmpire has launched a new ‘match betting’ product to complement its popular roulette game. Launched in 2016, CSGOEmpire seeks to lead the esports market in relation to ‘skin wagering’ dynamics, a controversial element of esports which sees players compete to win virtual goods or currencies (referred to as skins) that hold no material value. In its mission …
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Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI. Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …
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Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) are expected to help PBS ‘break records’ in terms of retail football turnover due to a growth in the terminals’ popularity. The growth, according to PBS, has largely been attributed to ‘an increasing range of markets, convenience and ease-of-use’ but has been supported by the opening weekend of the English …
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Online bookmaker BetVictor has launched a new Smart Card product which will offer punters the opportunity to access a continuous stream of live horse racing data. The new product, developed in collaboration with BetVictor’s data partner, Timeform, is hoped to offer more up-to-date information on races, updating the traditionally static information provided 24 hours before each race with updates, tips …
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Another year, another Italian political crisis, as Matteo ‘il Capitano’ Salvini (Deputy PM) chooses to abandon the Lega-5Star coalition ship, leaving Italy on course to an unknown destination. At the time of writing, Italian Prime Minister Giuseppe Conte has declared his resignation, choosing to avoid a certain vote of no confidence served by Salvini and the far-right populist Lega party. …
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Low-margin bookmaker Pinnacle has enhanced its all-round customer engagement capacities by launching its ‘Future View’ website, an initiative it states will act as the company’s ‘foundation for future growth’. Marked as a core project undertaken for 2019, the Future View website offers Pinnacle customers an optimised desktop and mobile experience catering for deeper engagement delivered through enhanced personalisation features. Paris …
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Confirming an extension to its current sponsorship agreement with the club, CheckdMedia has stated that it will be sponsoring National League North side Altrincham FC for a second season. The collaboration between the duo has previously involved a number of collaborations, in addition to CheckdMedia offering access to exclusive content. Altrincham director Lawrence Looney celebrated the new partnership. He commented: …
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The executive of Ceuta, Spain’s autonomous city based in the north coast of Africa boarding Morocco has confirmed that it will launch its first online gambling function ‘BetonCeuta’, introducing business leaders to the jurisdiction, which seeks to become a new regulatory jurisdiction for European online gambling incumbents. A two-day conference scheduled from 15-16 October 2019, BetonCeuta will showcase the Ceuta …
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Genius Sports has teamed up with Superliga Argentina, the premier football competition of Argentina, to launch its comprehensive integrity and official data strategy. The partnership will see Genius Sports provide the league with an advanced level of protection against both match-fixing and betting-related corruption. This will be done by way of monitoring and reviewing integrity strategies and existing rules, with …
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Leading payment solutions provider Trustly has confirmed the appointment of Louise Nylén as its new Chief Marketing Officer (CMO). Nylén has joined Trustly’s executive team from Stockholm-listed online gambling group LeoVegas AB, where she served in a number of leadership roles including Group CMO (2015-2018) and Deputy CEO (2018-2019). Based out of Malta, she will be tasked with leading Trustly’s marketing …
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