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Poppleston Allen: Bookies risk enforcement with ex-player World Cup campaigns

World Cup

The 2022 FIFA World Cup has cast a spotlight on the sports industry in several ways outside the main sporting narrative, including betting. Whilst much of the media frenzy around the non-sporting elements of the tournament focused on the controversial decision to name Qatar as host nation, cooperation between bookmakers and sporting figures has also hit the headlines. Yesterday, The …

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Nir Saadon, 10bet: a ‘copy and paste’ approach won’t work in Africa

SBC News Nir Saadon, 10bet: a ‘copy and paste’ approach won’t work in Africa

With “decades of experience” in different international betting markets, 10bet is confident that it can transfer this knowledge to its African operations. But something that will help drive the company’s expansion across the continent is its focus on localisation.  Nir Saadon (right), Chief Operating Officer 10bet Africa, spoke to SBC News about the need for gambling operators to offer a …

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Ulrich Harmuth, Sportradar: ahead of schedule in the US and still a ‘rest of world’ force

Ulrich Harmuth, Sportradar: ahead of schedule in the US and still a ‘rest of world’ force

The most recent Q3 results from Sportradar marked the first time that the company was profitable for the US market since its IPO, an achievement which the sports technology company has taken great pride in. And rightly so.   The post-PASPA market has arguably been one of the biggest growth areas for Sportradar in recent years, and hitting profitability nearly two …

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Enteractive: Don’t score an own goal with post-World Cup churn

SBC News Enteractive: Don’t score an own goal with post-World Cup churn

World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …

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CasinoBeats Summit 2023: SBC to stage a cream-of-the-crop event for iGaming professionals

CasinoBeats Summit

The fifth edition of the CasinoBeats Summit — an SBC event focused on iGaming strategy, innovation, and development — is set to welcome 3,000 senior casino industry executives at Malta’s InterContinental Hotel on 21-23 March.  The conference and trade show will deliver thought-provoking content, an exhibition floor bustling with new game releases and product launches and an unparalleled networking experience …

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World Cup: Azzurri absence forces natives to diversify

SBC News World Cup: Azzurri absence forces natives to diversify

Following the Italian national team’s failure to qualify for a second successive football World Cup, we examine the Italian sports betting market and ask what impact the shock non-participation will have on betting revenues in the country that is famed for its football fanaticism. SBC:The World Cup is the biggest sporting event on the global calendar and a key period …

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Paradox: Zachary Panos on the evolution of parimutuel betting and embracing the unknown

SBC News Paradox: Zachary Panos on the evolution of parimutuel betting and embracing the unknown

Paradox, the parimutuel, or pool-based, betting protocol where all commission is distributed to the people who bet before you, was awarded the runner-up title at the inaugural SBC Summit Barcelona First Pitch competition that saw six industry start-ups showcase their product to a panel of independent judges. Zachary Panos, Co-Founder of Paradox, discusses his SBC First Pitch experience, what makes …

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bet365’s World Cup Fan Nation Survey finds England supporters in confident mood

bet365 Fan World Cup Survey

bet365 has put together a comprehensive customer engagement strategy for the Qatar World Cup, including a free-to-play game with big cash prizes, exclusive video content and a fan survey that found 47.79% of England supporters are confident that Gareth Southgate’s men will bring the trophy home. The F2P Tournament Predictor game, which is powered by Incentive Games, will see the …

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