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According to Guga Gotsadze, managing partner at SmartSoft, forging partnerships isn’t simply a business strategy, it’s a core value that drives everything the company does.
The firm recently hosted a three-day event in Georgia to celebrate its partners and present an exciting new project: the Partners’ Club. This gathering, said Gotsadze, was all about connection, collaboration, and a shared vision for the future.
With the recent launch of its Partners’ Club, SmartSoft is driving home the message that now, more than ever, the industry needs to be highlighting the need for cooperation. The company is also quick to point out that cooperation is one of the main values driving its mission and that the idea of Partners’ Club is firmly rooted in those values.
By way of example, Guga Gotsadze, managing partner at SmartSoft, cites the company’s eloquent branding message. “As we put it in our brand platform, ‘Achieving our ambitious goals relies on teamwork and unity. We cultivate collaboration within our team and with our partners, supporting each other, sharing goals, and working together with shared interests’.”
This commitment to cooperation, believes Gotsadze, was noticeable during the recent Partners’ Club Launch which boasted a full and varied agenda, starting in Tbilisi and moving to Kakheti. He noted: “For three days, industry leaders and partners from around the world gathered specifically for this occasion, experiencing Georgia’s 8,000-year-old winemaking heritage, exploring its rich culture, and enjoying the highlights of Georgian cuisine.”
Explaining more about the concept, he added: “The Partners’ Club is an exclusive community of SmartSoft partners that focuses on building strong, collaborative relationships. It’s more than just business, it’s about partners coming together to share their stories of success, spread their ideas, learn from one another, and innovate in the gaming industry.
“Members gain access to unique resources and opportunities while helping to create a community. Through the Partners’ Club, SmartSoft aims to strengthen collaboration and ensure that every partnership leads to shared success and growth.”
The event was a major success, bringing partners together in a spirit of collaboration while reinforcing the idea that shared success is built on strong, supportive relationships.
“The Partners’ Club Launch hosted key partners in a warm and inviting atmosphere,” said Gotsadze. “It was a day filled with lively conversations, networking, and brainstorming new ideas. Guests exchanged insights and discussed upcoming projects, all while enjoying delicious food and the company of industry key players.”
During the launch, attendees enjoyed a carefully planned agenda filled with engaging experiences and interactive discussions. The venue was welcoming, allowing for personal and professional connections to flourish. Highlights included sneak previews of upcoming projects and valuable opportunities for partners to share their thoughts and feedback. A video capturing the event’s essence has been made available, showcasing the inspiring conversations and connections made throughout the day.
Having enjoyed a successful launch of Partners’ Club, SmartSoft was eager to point out that the event marks just the beginning of what promises to be an ongoing series of special experiences for its partners.
“The company understands that these relationships are not one-time events; they are evolving partnerships that grow and thrive over time,” said Gotsadze By prioritising these connections, SmartSoft aims to build a vibrant community that benefits everyone involved, ensuring that together, they can achieve even greater success. In short, Smartsoft’s focus on partnership is not just a business model; it’s a heartfelt commitment to collaboration and community.”
The Managing Partner concluded: “SmartSoft is a true global player, with partnerships spanning Europe, Latin America, Asia, and beyond. Our global reach reflects the trust we’ve built over the years. We collaborate with over 1,500+ partners in the gaming industry, helping to elevate our offerings through innovative games and platforms. We’re dedicated to reshaping the vision of the gambling industry to make it more about fun and less about anything else.
“Being part of the Partners’ Club means more than just attending an event. It’s about joining a community that values innovation, support, and shared success. Members gain access to exclusive resources, insights, and events designed to deepen connections and boost strategic initiatives.”
