Armenia has established a reputation as a centre of excellence for product development in the sportsbook and igaming industry, but gambling is just one element of the nation’s increasingly strong technology sector. The country may not yet enjoy the same kind of global profile as the more established IT powerhouses, but the number of Armenian tech success stories is growing. …
Read More »Features
Social betting: a new era for the gambling space?
With the rising trend of social betting gaining momentum across the industry in recent years – where did this concept stem from and where is it leading? As operators look to boost player engagement, we spoke to a host of industry experts to analyse how this concept will unfold. SBC: Social features in sports betting and casino have been one …
Read More »Delivering the ringside feeling – the dynamics of bet365’s BOXXER partnership
Off the back of the record-breaking collision between Savannah Marshall and Claressa Shields, women’s boxing is showing no signs of slowing down, as Natasha Jonas prepares to headline at the AO Arena against Marie-Eve Dicaire. With promotional outfit BOXXER at the heart of the sport’s recent ascension, SBC News and Insider Sport were joined by bet365 and Rafael Bertoli-Mitchell, Partnerships …
Read More »Armenia: Building an igaming tech sector in the face of conflict
Armenia has emerged as a powerhouse of the sportsbook and igaming technology industry in recent years, but the nation has had to achieve this economic success story against a backdrop of an ongoing conflict with neighbouring Azerbaijan. The conflict has largely played out away from the gaze of the Western media, but it has been running since the late 1980s …
Read More »Morten Tonnesen: Shaping success following Kambi takeover
At the start of September, Shape Games joined the Kambi group following a €38.5m takeover. And whilst it was said that this deal will help revamp Kambi’s front-end services, it is also expected that Shape Games will support Kambi in delivering high quality technology for global demands. Discussing the acquisition at SBC Summit Barcelona, Shape Games CEO Morten Tonnesen shed …
Read More »4H Agency: Kazakhstan & Uzbekistan: So close yet so different
In a new series for SBC audiences, global gambling advisory 4H Agency provides an in-depth breakdown of current dynamics and regulatory factors impacting the make-up of gambling in individual CIS nations. The series begins with an analysis of Central Asian neighbours Kazakhstan & Uzbekistan’s contrasting approaches to regulating nascent gambling sectors… This article will provide an overview of the status …
Read More »‘Horse racing is still the best betting product’ – UK Tote takes on fixed odds dominance
Pool betting is one of the oldest forms of wagering. But in the UK in particular, the traditional pools sector has faced some trouble with staying relevant to a new instant gratification seeking generation. Having assumed stewardship of the Tote in 2019, bringing Betfred’s eight years of ownership to an end, the UK Tote Group has faced some prominent challenges. …
Read More »Kero’s Tomash Devenishek on reimagining the way consumers interact with sports betting products
The white-label in-game micro-betting platform, Kero Gaming, was awarded the top prize at the inaugural SBC Summit Barcelona First Pitch competition that saw six industry start-ups showcase their product to a panel of independent judges. Kero, a company with the vision to disrupt the sports betting experience by offering a mindless sports betting experience to bettors, secured a prize package …
Read More »Sara Rita, AstroPay: navigating market peculiarities and shifting trends for digital payments
When it comes to balancing payments security with the user experience, businesses can face some headaches. However, an in-depth knowledge of market intricacies and user segments can help create a more streamlined process. That’s according to Sara Rita, Chief Commercial Officer at AstroPay. Speaking to SBC, Rita began by reflecting on her experience within the payment sector and the evolution …
Read More »ESA Gaming: the dawn of non-traditional content
Thomas Smallwood, Marketing Manager at ESA Gaming, takes a look at why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience. Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players. Whether it’s a wild …
Read More »