SBC News Voice of the Sports Betting Industry
Rosaire Galea Cavallaro, VP Of Business Development at Delasport, and CEO Oren Cohen Shwartz look back on a year of significant development and progress for the company, with some notable highlights along the way.
It is exciting to state that the igaming industry is still growing worldwide, and it is ever more demanding. It continued its rapid transformation in 2024, driven by evolving markets, technological breakthroughs, and innovative strategies by leading operators. Among the industry leaders, Delasport stood out as a key player with its ambitious global expansion, pioneering product advancements, and helping operators grow faster.
Brazil’s igaming market: a sleeping giant awakens
Brazil’s igaming market made headlines in 2024 as the country completed regulatory steps to solidify its place as one of the most attractive destinations for operators. New legislation and a growing appetite for online gaming created fertile ground for businesses ready to innovate.
Delasport noted that operators seeking a significant market share in Brazil must navigate several challenges, including tailoring offerings to local preferences and ensuring regulatory compliance. Operators investing in localised sports content, customer engagement tools, and innovative payment solutions were best positioned to succeed. Brazil’s massive sports culture, particularly around football, was a key driver of this growth.
The market’s awakening marked a significant opportunity, as highlighted by the rise in demand for premium igaming platforms capable of supporting high user engagement and seamless experiences. Delasport, already prepared for entry into Brazil, underscored the importance of understanding regional player habits, offering diverse payment methods, and providing localised features and services.
Ontario’s overhauled igaming landscape
Ontario’s gaming sector also underwent significant transformation this year. New legislation streamlined the regulatory framework, allowing more operators to enter the market with innovative solutions. The region has become a highly competitive environment, requiring operators to differentiate through superior technology and customer-centric offerings.
Technology driving innovation
The integration of Artificial Intelligence (AI) and Machine Learning (ML) has become central to igaming success. Operators leveraged AI to enhance personalisation, fraud detection, and predictive analytics, improving player engagement and operational efficiency. Machine Learning models also contributed to risk management, helping operators minimise fraud and maximise fair play.
Leaning on to this, Delasport started utilising the latest in tech and some of their personalisation features are powered by AI or ML algorithms. Same goes for advanced search and filtering in DelaCasino. Those are just a few of the many examples of Delasport’s commitment to deliver the best in modern technology.
The rise of 5G connectivity further fueled immersive gaming experiences, enabling faster gameplay and the development of more complex social interaction features. These advancements created richer and more interactive igaming environments, with features like real-time multiplayer games, chat functionalities, and shared gaming spaces redefining user engagement.
One of the most exciting ways to offer a multiplayer environment is through leaderboards and rankings. Delasport is doing this not only through the Tournaments feature in their Engagement tools, but also through their biggest product integration of late: SuperPot. A sports jackpot like no other on the market and part of this is due to the unique ‘Standing’ tab, allowing players to keep an eye on how their tickets are doing compared to others’.
Delasport’s 2024 Highlights
Key Deals : Delasport forged numerous strategic partnerships in 2024, significantly expanding its presence in both established and emerging markets:
- Europe: Collaborations with OneCasino (Netherlands), Premier Gaming (Sweden), and Scarabet by Campeón Gaming showcased Delasport’s strength in providing turnkey solutions tailored to diverse markets.
- Ontario expansion: Partnerships with Green Brick Labs (GBL), TitanPlay, and Goldrush cemented Delasport’s foothold in this burgeoning North American market.
- Other regions: Notable collaborations included a partnership with Betable Group for the UK and Philippines.
- Technology Partners: Delasport’s integration with Spribe expanded its offering with innovative gaming solutions, ensuring a competitive edge in an ever-evolving landscape.
Growth and Achievements
2024 was a landmark year for Delasport’s growth:
- Geographic expansion: The company entered Ontario’s thriving igaming market and finalised preparations for a Brazil launch, demonstrating a clear focus on strategic growth in high-potential regions.
- Office openings: New offices in Sofia and Plovdiv underscored Delasport’s commitment to bolstering its operational capabilities. The Sofia office, in particular, became a hub for technological development and client support, while Plovdiv’s opening of a second office solidified our growth.
- Industry recognition: Delasport received accolades for its excellence, including Best Online Sportsbook Provider of the Year by SiGMA Europe, Sports Betting Supplier by the EGR Nordics Awards, and Mobile Sports Product of the Year by the International Gaming Awards.
Product development
Delasport stayed ahead of the curve by rolling out new features designed to enhance user engagement and convenience:
- SuperPot integration: As mentioned above, SuperPot is a groundbreaking jackpot feature with a unique ‘Standing’ tab, unlocking the betting potential of players worldwide.
- Enhanced casino experience:
- ‘My Casino’: Personalisation features allowing players to tailor their gaming environment.
- ‘Booster Panel’: A mobile-optimised feature for quick access to essential tools.
- ‘Tip the Machine’: A playful new addition enabling users to attempt to influence luck by leaving a tip.
- Game categories: ‘Hot’ and ‘Cold’ tags helped users discover trending games.
- Sportsbook Innovations: Tools like ‘Combo Insurance’ and ‘My Combo’ allowed players to craft bets and mitigate risks effectively, while the mini-game feature, Double My Winnings’, added an extra layer of fun to gameplay.
Oren Cohen Shwartz highlights strengthening partnerships
In 2024, we advanced our Managed Services offering even further and received unanimous positive feedback from our partners. This was a part of our overall strategy to be close to our partners and make them feel valued, important, and understood. It is our priority, going forward in 2025 as well, to demonstrate every way possible that, with Delasport, operators get a trusted ally that walks by them and expands along with them every step of the way.
Anytime they need advice, have a suggestion for a feature, or want a process improvement – Delasport’s team has made it a point to be there to support them. We’re devoted, we’re available, and we’re flexible. Sometimes this can be the differentiator between an operator selecting any other supplier or making the smart choice of going with a trusted, experienced, and attentive one like Delasport.
In short
Seeing how dynamic 2024 was, we can only anticipate how exciting 2025 will be for everyone in the igaming industry. From the regulatory changes in Brazil and Ontario to groundbreaking advancements in technology, this year set the stage for future growth. Delasport’s achievements in strategic partnerships, global expansion, and innovative product development positioned us as a key driver of the industry’s evolution. This is just the beginning.
Make sure you meet Delasport at ICE 2025 – Barcelona by visiting Stand 5M20 and taking the first step in your faster growth.
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