Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …
Read More »
Poker has always been a firm favourite for casino bettors, and the likelihood is that while gaming trends come and go this will still be the case in years to come. But for those looking to start out in the gaming industry, it can often be quite challenging to set up an online poker business. You have to consider branding, …
Read More »
The record + £19m fine imposed on William Hill reveals why UK gambling Plcs have found it hard to accommodate new rules on Social Responsibility and Customer Interaction… A reality previously foretold by David Clifton. The regulatory settlements pursuant to which William Hill are obliged to pay a record total of £19.2 million for social responsibility and anti-money …
Read More »
Compounded by the downfall of FTX, crypto volatility and prices last year will have left investors feeling pessimistic. Varun Sudhakar, Founder and CEO of crypto-betting exchange BetDEX, explained to SBC News that in spite of this, crypto-betting continued to buck this trend, particularly from a customer-relations standpoint. Appealing to the crypto confident customer In an interview ahead of the expansion …
Read More »
The industry sees progress on Brazil launching its long-awaited sports betting regime in 2022. Yet observing policy developments, Regulus Partners warns that lawmakers will regret adopting a UK model to tax operators of a new marketplace. The Brazilian government has announced that it will ‘follow the UK model’ of online betting tax, applying a 15% GGR duty, explicitly to ensure …
Read More »
The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …
Read More »
The Grand National – undeniably the biggest betting event of the year for UK and Irish bettors, captivating the interest of both seasoned and casual punters alike, and of course of major significance to the bookmakers. Following hot on the heels of the mixed-results Cheltenham Festival, which saw a combo of bookie-friendly results but also big customer wins, the 2023 …
Read More »
In partnering with a raft of lottery organisations, EveryMatrix has entered a different world to the more commercially-oriented betting and casino landscape from which it emerged. But it transpires that lotteries too are now operating under different circumstances. Frank Cecchini, the firm’s Head of Lottery Sales, observed in an interview with SBC Media that lotteries ‘have been forced to look …
Read More »
Within the Latin American region, operators are continuously looking to elevate their digital offering to consumers through modern poker content, writes Dmitry Starostenkov, CEO at EvenBet Gaming. However, it has become apparent that there are common mistakes that operators are making, leading to inferior offerings and non-profitable launches within the market. When starting anything new, especially in the business world, …
Read More »
Esports data and statistics specialist Abios notched up 10 years of trading last month. Here we speak with Abios Co-founder and CTO Anton Janér who shared his thoughts on reaching that milestone, as well as some of the key developments that have shaped the company en route. Congratulations on reaching your tenth anniversary. Can you tell us more about the …
Read More »
SBC News Voice of the Sports Betting Industry