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The evolving interplays of affiliate marketing will be dissected at the SBC Summit by Jonas Warrer, CEO of Gentoo Media (formerly GiG Media), a new standalone media business formed from the split of Gaming Innovation Group. Warrer highlights the importance of diversification in navigating disruptions such as Google's updates, sees potential for stronger alignment between affiliates and operators, and emphasises the need to focus on robust technology and localisation.
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