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A question of trust: EveryMatrix on why ‘every detail counts’ for lottery sportsbooks

A question of trust: EveryMatrix on why ‘every detail counts’ for lottery sportsbooks

Interest in sports betting from national lottery operators has remained consistent in recent years, with such companies across Europe and further afield maintaining sportsbook offerings and in turn requiring extensive support from the sector. EveryMatrix has been at the forefront of this convergence between lotteries and sports betting, particularly in Europe, where it has provided its solutions to several World …

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Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

SBC News Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market.  Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …

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A former ‘match made in heaven’ – Russell Yershon on betting’s Premier League future

SBC News A former ‘match made in heaven’ - Russell Yershon on betting’s Premier League future

Following the news that Premier League has chosen to reduce the coverage of gambling sponsorships, the future of the links those betting brands have with top-flight teams remains unclear for now. Speaking to SBC News, Russell Yershon, Director of Connectingbrands.co.uk – a sports marketing services company – explained the impacts that the decision will have on the industry as we …

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“Catch Me If You Can” subject, Frank Abagnale, to Keynote at SBC Summit North America

“Catch Me If You Can” subject, Frank Abagnale, to Keynote at SBC Summit North America

World-renowned cybersecurity expert and fraud prevention specialist Frank Abagnale will emphasize the importance of safeguarding players in today’s ever-increasing fraudulent landscape and reveal how simple strategies can thwart today’s cyber criminals in his keynote speech at SBC Summit North America. Abagnale, the best-selling author and the inspiration behind Steven Spielberg’s “Catch Me If You Can”, will reflect on his experiences …

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Menelaos Ladopoulos: Vermantia leading the way on innovation and customer service

Vermantia CEO Menelaos Ladopoulos

Menelaos Ladopoulos marks his promotion from Technical Director to Chief Technology Officer (CTO) at Vermantia by telling SBC News about his new role and what lotteries, gaming and betting operators can expect from the specialist content solutions supplier in the near future. In the interview, the newly-appointed CTO discusses his journey to this leadership role, the company’s commitment to delivering …

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Xtremepush: Beyond Acquisition… Moving towards relationship marketing in the US

SBC News Xtremepush: Beyond Acquisition... Moving towards relationship marketing in the US

In the first instalment of an extensive two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson talks about how igaming is rapidly increasing in popularity across the US, with more states deregulating and presenting new markets for operators. Similar to the gold rush of the 1800s, there’s an air of excitement throughout the country and the land of opportunity is experiencing …

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Dotan Lazar: LSports is setting the pace for in-play betting

SBC News Dotan Lazar: LSports is setting the pace for in-play betting

Dotan Lazar, CEO and Co-Founder at LSports, writes for SBC Americas about how in-play markets can be a “natural evolution” for sports betting before explaining how LSports’ data feeds and coverage can help sports betting operators ‘get in on the action’. The NBA playoffs began this week and will continue until a champion is crowned in June. During this time, …

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PandaScore: Wagering eyes close in on Valorant changes

SBC News PandaScore: Wagering eyes close in on Valorant changes

2021 saw esports audiences engage with Riot Games surprise hit of Valorant – a 5-vs-5 team shooter game. PandaScore’s Head of Sales, Oliver Niner, anticipates that new game and format changes will entice wagering on Valorant to help deepen esports betting markets. Big in 2023: Newly structured Valorant Riot Games’ FPS game, Valorant, burst onto the esports and betting scene …

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TMT Analysis: Verifying identities is easier than you think – William Hill learnt the hard way

SBC News TMT Analysis: Verifying identities is easier than you think – William Hill learnt the hard way

Fergal Parkinson, Director of TMT Analysis, asks whether gambling companies should be doing more to verify players’ identities, drawing upon the recent example of William Hill. British gambling giant William Hill has recently been hit with a record-breaking £19.2m penalty by the UK Gambling Commission. It could have been even worse – the regulator reportedly considered suspending the organisation’s licence.  …

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