Features

Gemma Boore of Harris Hagan explains the strong appeal test, considers the impact of recent rulings by the Advertising Standards Authority (“ASA”), and shares top tips for those that want to comply with the strong appeal test when advertising sports betting to UK customers. __________________________ Half-a-year has passed since the introduction of the “strong appeal” test for gambling advertisements, and …

As an increasingly online-based and tech driven sector, the betting and gaming industry is constantly seeking new and innovative solutions, as firms continue to diversify their geographic and operational scope. One area of technological development that has caught the attention of many industries, including both betting and the sporting scene – from a business perspective – is multi-cloud services, and …

Ben Steenhuisen, Senior Software Architect at Bayes Esports, breaks down some of the key differences between esports and traditional sports, highlighting where lessons can be learned and how to cater to new player bases. The competitive landscape in esports has developed in a very unique way compared to traditional sports. This isn’t a surprise – esports has exploded in just …

Rob Black, B2B Sales Director at Spotlight Sports Group, provides insight into the company’s content hubs product and how its capabilities help take the strain out of delivering a content-rich experience for bettors. Rob, by way of introduction to the content hubs product, can you provide some background into the capabilities of Spotlight Sports Group’s content hubs? The real beauty …

Every successful igaming business needs data-based insights to assess progress, establish what players enjoy and identify areas that are not working as well as hoped, so setting and analysing key performance indicators (KPIs) is essential.  In the latest of a series where BetConstruct takes us ‘back to basics’, we look at essential online casino KPIs and how to improve them. …

Cheltenham Festival is arguably one of the biggest events in the betting calendar. With 200,000+ bettors descending on the racecourse over a five day period, and even more watching the racing unfold on TV, is it an attractive proposition for sports betting companies? Conleth Byrne, Product Director at SIS, and Alex Beecham, Managing Director of Checkd Media, gave SBC News …

Player prop markets have become a go-to for many bettors in Europe. And as more states in the US begin to open the doors to legalized sports betting, we’re seeing the growing popularity of player prop markets become much more evident in North America. Data has suggested that the vast majority of bets placed in the US relate to outright …

It’s been almost five years since the US gambling industry opened up for business, and since May 2018, we have seen tremendous growth across the market with some big players taking the lead in asserting market dominance. One such player has been FanDuel, which recently emerged as the first US gambling company to reach profitability – considerably earlier than expected …

It’s been over 12 months since the war in Ukraine broke out, and now is a more important time than ever to support those still based in the country. In the final piece of a five-piece roundtable series, organised in collaboration with Bet on Good Foundation, we spoke with leading industry figures about the ways the wider igaming industry can …