Features

It’s been quite a year for political betting junkies. From Brexit to Trump, and via some tasty markets on who, variously, would be the next leader of the Tory party, the Labour Party and UKIP, those with an eye on the front pages have been enjoying a year to remember. But it’ not over yet. Those hoping for one last …

Ivan Klaric Founder & CEO of all-in-one industry betting app Score Alarm details to SBC readers how research, data and development should aid industry stakeholders into creating to more enticing end products. Following a year of growth for Score Alarm services, Klaric details the competencies and capabilities learnt from his firm’s development journey. _____________________ As giants overtake every market, they …

Two weeks ago, GambleAware published its new five-year strategy, expressing an aim to treble the number of people who receive treatment each year for gambling related harm. The charity, formerly known as the Responsible Gambling Trust, has reinforced its commitment to helping those suffering with the problem, of which there are believed to be around 250,000 in the UK, by …

India Bet managing director George Oborne takes us through his recent trip to Sikkim in order to visit the attempts to move into retail betting in the area. Living in India offers up many pleasures. High grade curry is one of them, a hassle-free punt, however, is not. The luxury of the local, high street bookie is absent and therefore, …

Sports Betting Community is proud to announce the launch of the Sports Betting Hall of Fame, a new initiative created to recognise outstanding individual achievements within the sports betting industry. At next week’s SBC Awards 2016 on 7 December, SBC will recognise three members of the sports betting community who have made a real difference to the sector over the …

Andrew Daniels Managing Director of specialist mobile and web development agency Degree 53 details to SBC readers why in a digitally connected world, UX design has to be at the forefront of all industry development as stakeholders are faced with increased customer retention costs.  Degree 53 is a digital agency, specialising in providing solutions to the gambling industry. The company …

Bettingpro.com editor Neil Roarty takes a look at a sport that has come a long way in a short time – and why affiliates should be taking it very seriously as a money making opportunity.  What’s the best thing about Christmas? For many it’s spending time with their families, going on nights out with friends and colleagues, over indulgence in …

Nick Keating, Director EMEA, BounceX, explains the essential differences between Personalisation and People-Based Marketing, and why industry stakeholders should be paying attention to this new discipline as all customers engage in a multi-device, multi-channel, multi-browser world. _________________ Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of …

As part of its recent study conducted  in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not.  _________________________________ The prevalence of using …