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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

SBC News Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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Ups & Downs… 2016’s biggest wins & most frustrating losses

SBC News Ups & Downs... 2016's biggest wins & most frustrating losses

FootballPredictions.com’s Ignacio del Valle Ruiz reviews 2016 biggest football wins, in what was a year full of thrills, surprises, underdog and comeback stories.    ______________________ Let’s face it – we all love lists, and there’s always some betting mishaps or fortunes that become viral and everyone talks about them. I gathered some during the year and would love to share …

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Johan Styren – LeoVegas – My ICE 2017

BetConstruct - My ICE 2017

Johan Styren is the CEO of LeoVegas. Following a game changing year in which LeoVegas launched its sportsbook in partnership with Kambi, the future is bright for the operator which is a big believer in a mobile first strategy. Johan and the LeoVegas team will be at ICE Totally Gaming in London next month along with a number of others. We …

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People Power – Crowdfunding in igaming

Copyright: joreks / 123RF Stock Photo

Ahead of the GamCrowd Pitch ICE competition for start-ups at ICE next month we got to thinking about crowdfunding in igaming.  Companies from the world of igaming such as Football Index and Premier Punt have run successful campaigns in the past year. In fact, both of these overfunded on Seedrs. With this avenue for generating capital becoming ever more popular …

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Adi Dagan: Beehive – An intrinsic link! Redefining industry retention & intelligence values

SBC News Adi Dagan: Beehive - An intrinsic link! Redefining industry retention & intelligence values

Ahead of ICE 2017, Adi Dagan CEO & Co-Founder of Beehive software, speaks to SBC on the changing industry landscape with regards to customer retention and business intelligence.    Leading Beehive operations which in 2016 won numerous industry clients, Dagan tells SBC readers that placing data first industry stakeholders can no longer afford to be ‘stabbing in the dark’ when …

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