Fredrik Elmqvist is the CEO for Yggdrasil Gaming, a provider of online and mobile casino games for some of Europe’s leading online gambling operators. Just two weeks before ICE 2017, we caught up with him to find out about Yggdrasil’s preparation for the showpiece event in February (7-9), what they are looking forward to seeing at the London ExCeL and …
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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences
Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …
Read More »Lennart Gillberg – Spiffx – My ICE 2017
Lennart Gillberg is the founder of Spiffx, the betting exchange which is using ICE 2017 to promote the launch of its B2B white label product, Take5Live. We caught up with him to find out more about his preparation for 7-9 February, where to find him, and why his company puts so much emphasis on the event. How I prepare for …
Read More »Ups & Downs… 2016’s biggest wins & most frustrating losses
FootballPredictions.com’s Ignacio del Valle Ruiz reviews 2016 biggest football wins, in what was a year full of thrills, surprises, underdog and comeback stories. ______________________ Let’s face it – we all love lists, and there’s always some betting mishaps or fortunes that become viral and everyone talks about them. I gathered some during the year and would love to share …
Read More »Johan Styren – LeoVegas – My ICE 2017
Johan Styren is the CEO of LeoVegas. Following a game changing year in which LeoVegas launched its sportsbook in partnership with Kambi, the future is bright for the operator which is a big believer in a mobile first strategy. Johan and the LeoVegas team will be at ICE Totally Gaming in London next month along with a number of others. We …
Read More »People Power – Crowdfunding in igaming
Ahead of the GamCrowd Pitch ICE competition for start-ups at ICE next month we got to thinking about crowdfunding in igaming. Companies from the world of igaming such as Football Index and Premier Punt have run successful campaigns in the past year. In fact, both of these overfunded on Seedrs. With this avenue for generating capital becoming ever more popular …
Read More »Eduard Blonk – Betradar – My ICE 2017
Eduard Blonk is the Managing Director of Sales at Betradar. This will be Eduard’s fourth ICE Totally Gaming conference. You can catch up with him and the rest of the Betradar and Sportradar team at the ExCeL centre (S1-150) next month. In the final few weeks before ICE, we took a moment to ask about his ICE experiences and routine. …
Read More »Adi Dagan: Beehive – An intrinsic link! Redefining industry retention & intelligence values
Ahead of ICE 2017, Adi Dagan CEO & Co-Founder of Beehive software, speaks to SBC on the changing industry landscape with regards to customer retention and business intelligence. Leading Beehive operations which in 2016 won numerous industry clients, Dagan tells SBC readers that placing data first industry stakeholders can no longer afford to be ‘stabbing in the dark’ when …
Read More »James Watson – Betradar – My ICE 2017
Esports has had some year and it won’t be slowing down in 2017. Nor will Betradar, which fresh off the back of a deal with Dojo Madness, are prepped to have a manic year. James Watson is Head of Esports at Betradar so will be leading the charge. You can catch up with him at ICE Totally Gaming (S1-150) next …
Read More »Betting on transfers in January – Rumour has it…
Will Rooney be joining Oscar in China? Is Depay set to depart Old Trafford too? Has Gerard Deulofeu had enough of life at Goodison Park? Rumours, rumours, rumours. We’ve no idea but if you think you do, whether it’s gut feeling or you know something we don’t, you can be rest assured you bet on it. With rumours and transfer …
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