Seeking to develop new audiences and drive engagement with its product portfolio, French betting operator Winamax has this week launched its in-house developed broadcast channel ‘Winamax TV‘.
The multi-format channel is accessible through the Winamax.fr website, and has been additionally extended to Twitch, Facebook Live, YouTube, Periscope and Molotov TV verticals.
Launching Winamax TV, the betting operator stated that it would seek to create France’s best ‘hub for sports betting enthusiasts’.
Presenting its initial schedule, Winamax TV is set to broadcast 25 dedicated programs, with 40 hours of planned content per week.
Winamax TV will host its dedicated weekend ‘Wina’ sports show, informing viewers of best market prices and tips, and further allowing Winamax players to compete for prizes and free bets.
Other programs include ‘Winamax Cluth’ a show dedicated to US sports markets and ‘Multiplex Poker’, which will broadcast live poker games twice a week. The TV channel will be further supported with exclusive sports content and opinion provided by special guests and top French journalists.