BtoBet believes that building a strong and unique betting brand requires exclusivity of offers, and an identity that expresses special values. For BtoBet, this has been achieved through the adoption of technology which allows scalability and compliance with any jurisdiction and business model.
The environment is constantly changing as technologies improve and companies battle against each other to win a greater share of the market. In this perspective, the priority for gambling operators is to differentiate brand offering from their competitors.
The industry is also witnessing the blooming of white-label solutions, software house or suppliers offering a turnkey service, but what strategies should iGaming operators and bookmakers be adopting to make their brand unique?
Writing in the latest white paper report, the company’s Chairman Alessandro Fried cited all the crucial elements and aspects needed to drive game or sportsbook providers in the right direction.
Having kicked off 2018 by securing new partnerships with Spinomenal and Betsoft, BtoBet is working hard to provide a complete range of offers to its clients, with over 3,000 games, more than 330,000 pre-match events per year and 20,000 live matches each month.
Are you a brand or a bland?
Using new technology to achieve competitive advantage is one of three factors that BtoBet CMO Sabrina Solda considers in her company’s quest for brand personality and uniqueness.
As technology continues to develop at pace, bookmakers and operators must understand its evolution and the importance of using it to stay “in line with the trends”.
The other two key factors are providing customer insight, by adhering to needs, wants and problems, and by maintaining authentic value to “keep things fresh in the public eye”.
To clarify to non-marketing experts, Solda simplified the concept: “What makes a brand unique? Personality. And personality consists of values in the first place. Not some ordinary values but really deep and crucial values. Things that are really important to you. That characterise you.”
“Only when you’re clear about the values you can find in the product should you seek consumer insight and ask what competitors do not offer.”
- To download the BtoBet white paper report on achieving brand uniqueness, titled ‘Leaving an impression – how to achieve brand impact’, click here.
- If you wish to discover more, don’t miss the opportunity to meet BtoBet at ICE Totally Gaming 2018 (6-8 February), stand S1 -320.