Features

Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …

BtoBet believes that building a strong and unique betting brand requires exclusivity of offers, and an identity that expresses special values. For BtoBet, this has been achieved through the adoption of technology which allows scalability and compliance with any jurisdiction and business model. The environment is constantly changing as technologies improve and companies battle against each other to win a …

Increased levels of data within the consumption of sports have not only opened the door for an evolution in sports betting, but have also dramatically expanded the needs of sportsbook operators. For many suppliers, keeping up with the fast paced elevation of operator desires has proved challenging, but for LSports, aiming to supply accurate and innovative sports related data products …

Simon Trim CEO of Sporting Group gives an in-depth product breakdown of Sporting Solutions new Risk Management Services (RMS). A key product launch for 2018, Trim details to SBC readers Sporting Solutions fresh approach to industry risk management dynamics, seeking to develop operationally smart functions for all stakeholders… _______________ SBC: Simon, thanks for the interview. Why is Risk Management Services …

Sarah Harrison departs from her position as Chief Executive of the Gambling Commission at the end of February 2018. Before she goes, she is leaving a potentially lethal parting shot for a substantial number of operators within the gambling industry.. I am referring to the Commission’s letter sent to all of its licensed online casino operators on 4 January, in which …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Sweden: remote POC legislation – drafts or chess? The Swedish government has published a draft law to regulate gambling across channels, with an implementation date of 1 January 2019 (replacing the Lottery …

The world of gaming is an incredibly busy and competitive environment, encompassing many themes, and competitively fought by a host firms for the all important attention of consumers. One such corner of this world is sports themed games, a sector within which InBet Games are well versed having scooped the ‘Best Sport Themed Game’ at the SBC Awards 2017 for …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at La Liga’s expansion plans, a resignation in Russia and new technology in England. ____________________ Marriner the man to debut innovative technology in English football  Andre Marriner will take charge of the first match in …

As the consumption of sports betting in the UK continues to develop, racing has retained its status as a stalwart amongst the nation’s most cherished betting events. Nonetheless, in 2018 the importance of the continued evolution of racing can’t be understated, SBC spoke to the Commercial Manager at broadcaster At The Races, Joe Andrews about why the future remains positive for racing …

With the working climate constantly changing, Jesper Søgaard, Founder and CEO of Better Collective, spoke to SBC about how affiliates can ensure stability for the forthcoming future, as well as how things have changed over recent years. After being crowned as the affiliate of the year at the SBC Awards 2017, the Better Collective CEO stated the group “are really grateful …