Features

The world of gaming is an incredibly busy and competitive environment, encompassing many themes, and competitively fought by a host firms for the all important attention of consumers. One such corner of this world is sports themed games, a sector within which InBet Games are well versed having scooped the ‘Best Sport Themed Game’ at the SBC Awards 2017 for …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at La Liga’s expansion plans, a resignation in Russia and new technology in England. ____________________ Marriner the man to debut innovative technology in English football  Andre Marriner will take charge of the first match in …

As the consumption of sports betting in the UK continues to develop, racing has retained its status as a stalwart amongst the nation’s most cherished betting events. Nonetheless, in 2018 the importance of the continued evolution of racing can’t be understated, SBC spoke to the Commercial Manager at broadcaster At The Races, Joe Andrews about why the future remains positive for racing …

With the working climate constantly changing, Jesper Søgaard, Founder and CEO of Better Collective, spoke to SBC about how affiliates can ensure stability for the forthcoming future, as well as how things have changed over recent years. After being crowned as the affiliate of the year at the SBC Awards 2017, the Better Collective CEO stated the group “are really grateful …

Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …

Betting solutions provider OPTIMA concluded a successful 2017 by not only agreeing a deal to supply Betfred with its Multi-Channel Gaming Suite platform, but also by being crowned Standalone Platform Provider of the Year at the SBC Awards.    OPTIMA received the award, which its CEO Jacob Lopez described as “a great accomplishment” in the same month that it also reached a …

The latest statistics from the UK Gambling Commission released at the end of last year contained with them some figures for betting shop closures that might yet be a sign of things to come for UK bookmakers. The total number of shops as of the end of September 2017 stood at 8,502, down 304 from March this year and 412 …

Racing Post B2B has grown to become one of the world’s leading syndicated content providers, with an international customer portfolio spanning 25 different countries and multiple different languages. The business wing of the iconic British horse racing publisher has had a strong 2017 – topped off by winning Best Multi-Channel Supplier at the recent SBC Awards – and plans are …

Throughout 2017, the popularity of eSports as a betting product continued to increase to unprecedented levels, with operators now paying a greater level of focus to the eSports element of their sportsbooks. Benjamin Cronin, Content & Social Media Manager at Pinnacle spoke to SBC after an extremely successful 2017, that saw it continue its strong presence within the world of …

The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at the SBC Awards 2017. Norbert Varga, Head of Affiliates at the firm, has been discussing the accolade, the current affiliate …