SBC News Voice of the Sports Betting Industry
Seeking to bolster its all-round customer on-boarding provisions, meeting new UK Gambling Commission (UKGC) online gambling regulatory requirements, Betfred has partnered with digital ID verification solutions provider HooYu.
Betfred has been utilising HooYu’s platform ID provisions since April, helping the bookmaker to improve its KYC procedures as all UK licensed incumbents are required to undertake stringent ID checks on customer verification enforced by the UKGC.
David de la Yesa, Director of Payments & Fraud at Betfred, underlined that the HooYu has delivered a best-fit solution for its business, allowing the betting firm to optimise its KYC procedures whilst providing a seamless customer journey.
“HooYu has not only complied with all the requirements from the UK Gambling Commission they have created the best possible KYC process when customer documentation verification is required,” de la Yesa said.
Operating since 2015, London-based HooYu has become a leading player within the fast-growth Regtech scene, developing tailored KYC solutions for highly-regulated market incumbents.
Beyond KYC functions, HooYu strengthens its client operating frameworks against providing services for fraud prevention, peer-to-peer identity checks and customer due diligence.
David Pope, Marketing Director at HooYu, added: “HooYu Identify enables Betfred to comply with the new Gambling Commission age verification requirements whilst minimising the impact to customer acquisition and maximising customer sign-up.”
