Features

Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …

Betting solutions provider OPTIMA concluded a successful 2017 by not only agreeing a deal to supply Betfred with its Multi-Channel Gaming Suite platform, but also by being crowned Standalone Platform Provider of the Year at the SBC Awards.    OPTIMA received the award, which its CEO Jacob Lopez described as “a great accomplishment” in the same month that it also reached a …

The latest statistics from the UK Gambling Commission released at the end of last year contained with them some figures for betting shop closures that might yet be a sign of things to come for UK bookmakers. The total number of shops as of the end of September 2017 stood at 8,502, down 304 from March this year and 412 …

Racing Post B2B has grown to become one of the world’s leading syndicated content providers, with an international customer portfolio spanning 25 different countries and multiple different languages. The business wing of the iconic British horse racing publisher has had a strong 2017 – topped off by winning Best Multi-Channel Supplier at the recent SBC Awards – and plans are …

Throughout 2017, the popularity of eSports as a betting product continued to increase to unprecedented levels, with operators now paying a greater level of focus to the eSports element of their sportsbooks. Benjamin Cronin, Content & Social Media Manager at Pinnacle spoke to SBC after an extremely successful 2017, that saw it continue its strong presence within the world of …

The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at the SBC Awards 2017. Norbert Varga, Head of Affiliates at the firm, has been discussing the accolade, the current affiliate …

As the sports betting industry continues to go through a digital transformation, for BtoBet continual innovation was a huge factor in retaining its status as a standout platform provider in 2017. After receiving the SBC award for Rising Star in Sports Betting Innovation, BtoBet’s Chairman, Alessandro Fried described it as “an honour to close 2017, rich in achievements and awards”. …

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

For both esports suppliers and live streaming products, the landscape has dramatically evolved over the past year, therefore winning awards in both categories is a significant testament to the continually improving product of  Betradar. Detailing how it continues to develop and ensure that it stays ahead, Warren Murphy, MD Betting & Gaming spoke to SBC after Betradar received the SBC awards …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at “exploitative” ticket prices, Barcelona being reported to FIFA and an intriguing new owner at Barnsley.  ____________________ Getting the ‘Moneyball’ rolling at Barnsley It could be a big 2018 for Barnsley FC, after the Championship …