This week’s edition of ‘6 of the Best’ comes from the Isle of Man’s eGaming Higher Executive Officer and long-suffering Ayr United fan Tony Jones. Read on to find out about historic derby victories for The Honest Men, being mugged in Bolivia and ‘messed up’ Rob Zombie flicks. Best Holiday In 2011 and 2012 I was fortunate to go on …
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SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________ The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …
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As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting operators to maximise the drive of the sport. Ahead of the eagerly anticipated start of the tournament, SBC spoke to Mike Murphy from OnlineBettingSites.com about how affiliates and sportsbook operators can work together to take advantage …
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In the third instalment of SBC’s Better Collective Spotlight series, we spoke to Philip Trampe, PR Team Lead for Better Collective, to get the inside line on bettingexpertLIVE. Trampe was on hand to tell us more about the site designed to showcase what the world is betting on in-play, including how punters can create tipster lists to shadow the top …
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In a global environment where instant is everything, many organisations on a global basis are striving to gain a march on the competition with the latest innovation or tool etc, with ‘personalisation’ becoming an increasingly utilised buzzword. One such example is Triggy, who after struggling with outsourced development of its TriggySport app, brought it in-house, re-worked and subsequently rolled-out very recently. …
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The British Horseracing Authority (BHA) has confirmed that it has ratified proposals from the Racecourse Association (RCA) via the sport’s “Racing Group” to adjust the conditions of selling races from 1 October 2018. The objective of the proposals is to make the conditions of selling races much clearer to owners and trainers considering running horses, or bidding for the winners …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Watson’s reforms more elementary than barking mad Britain’s gambling stakeholders were offered a vision of regulation under a Labour government this week as the party’s deputy leader, Tom Watson …
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Are schools of bloated sharks an accepted cost of doing business? In the second and final part of this series, Kevin Dale navigates through the choppy waters of minimum bet liabilities, player restrictions, volume incentives, premium charges and how to adapt to the new ecosystem. _____________________________ Amongst the player to player, or P2P models, pools companies have welcomed winners for …
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On the 10th anniversary of Betfair’s ‘premium charge’, fixed odds bookmakers are competing on minimum bet guarantees within shark-infested waters. It all begs the question of whether winners really are welcome – or should be? From severe restrictions to winners-sort-of- tolerated, maybe we’ve all shifted, or been corralled, into a tacit acceptance that the betting ecosystem has changed for good. …
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Emerging as a new online casino comes with a variety of challenges, not least of which is competing in a space filled with operators that have a headstart when it comes striving to stand out. Thomas Jones, founder of new online casino brand PlayUK.com, spoke to SBC about some of the challenges that are faced when competing with established brands …
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