Features

SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? AB: Since launching the product in July, ahead of the FIFA World Cup, we have made significant improvements …

Italian gambling licensees have been seeking clarification on the Dignity Decree, which was signed in July, for the last few weeks. As we have reported over the last few months, the decree bans the use of sponsorship and advertising through all media for real money gaming from 1 January 2019. This week the Customs and Monopolies Agency was asked to …

Conall McSorley, Business Development Director at gbet, talks to SBC News about rebranding from GBE Technologies, the challenge to allay migration concerns amongst sportsbook operators and how gbet aims to build on its successful partnership with NYRA in the US market. SBC: Can you give the readers on SBC News a brief rundown of the gbet business? CM: Most of …

Simon Fraser, Head of International Racing at SIS, discusses the importance of delivering quality betting opportunities around the clock to drive engagement and revenues. Consumers demand and expect immediacy when it comes to everyday things, whether it’s shopping for goods online or viewing their favourite TV show, and betting is no different. They also have high expectations for the content …

They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

We all knew it was coming. Back in March, the Gambling Commission published its “Review of Online Gambling”, expressing the clear opinion that “progress by the online industry to minimise harm has been significantly slower than we expected and required”. I wrote about it in my “No surprises from UKGC’s review of online gambling” article for SBC  that month. So …

This week’s 6 of the Best comes from Joakim Renman, Commercial Director at Scout Gaming Group. Continue reading to discover which iconic World Cup is a particular sporting highlight, which rapper with a messiah complex stands out from the crowd and who wins out of the Thailand vs USA dilemma. Best Holiday It’s a close race between Thailand and USA. …

As planning for Betting on Sports 2018 enters the final furlong, we sat down with ECOMMPAY Head of UK/Western Europe Paul Marcantonio, who made an impassioned plea for customisable payment solutions, targeted proprietary technologies, and an individual approach to client requirements. SBC: To begin, could you please describe your company in a few words? PM: To briefly summarise, ECOMMPAY is …

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …