Features

Focus on stadium naming rights – part 1 – The Origins

In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …

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bet365 named in Sunday Times Fast Track 100

Midlands based igaming operator bet365, has been listed as one of the top private British companies, by the Sunday Times Newspaper. In its annual business and enterprise feature, the igaming and sports betting operator owned by the Coates family came in at 54 on the 13th annual Sunday Times Top Track 100 league table. bet365 reported increase revenues of 35% …

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Igaming & Data Management – The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

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Feel positive about Google+: Part 3 – The Future

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

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750% increase in mobile World Cup bets

InCrowd

Research on the digital behaviour of football fans shows that 65 per cent of UK football followers use their mobile phones to keep tabs on World Cup happenings. The study, from mobile sports betting platform BETFUZE, reveals that nearly half will also watch games in pubs across the country, with England supporters backing their team financially. Betting operator Coral predicts …

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Feel positive about Google+: Part 2 – The Players

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

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Ed Nicholson: Notes from a brief World Cup

Unibet‘s Head of UK sportsbook marketing & product Ed Nicholson is in Brazil enjoying the World Cup, but he found time to keep the folks in the UK updated on his escapades. Monday 23rd June 2014 As I walk along Ipanema Beach towards Copacabana Beach I quickly realise Rio is probably one of a few places in the world where …

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Feel positive about Google+: Part 1 – The lowdown

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

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666Bet – Can betting’s new boys upset the balance?

A look into what it takes to enter an aggressive and highly competitive market amidst the arrival of new kid on the UK gambling scene; 666Bet.com. Using Gaming synergies and Microgaming software the firm currently offers an online sportsbook, casino, live dealer games, a lottery feature and live in-play betting. Initially it will target just the British and European markets …

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Anatomy of a match fixing bust

As the three men suspected of trying to manipulate the scorelines of football matches await sentencing today after being found guilty of conspiracy to commit bribery, the National Crime Agency has released some interesting detail on the case and explains why it moved to break up the proceedings when it did.  Earlier this week a jury at Birmingham Crown Court …

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