Features

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Scott Longley – Dispelling the myths of sports data rights…

SBC News Scott Longley - Dispelling the myths of sports data rights...

Sports leagues and governing bodies have emphasised the distribution of their data rights through ‘official partnerships’, sanctioned by chosen tech partners. Adjusting to digital disruptions across all media and entertainment verticals, the debate on sports data rights should not be handled as a black-or-white matter… ________________ Arguments over sports data – who owns it, who distributes it, who uses it …

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Winning Post – Turbulence ahead for The Netherlands?

SBC News Winning Post - Turbulence ahead for The Netherlands?

Industry strategic consultancy Regulus Partners examines a week full of regulatory warnings in the Netherlands, further political disruption in the UK, and gaming reform in Ireland. Netherlands: online regulation – orange warning signals? The implementation of the Netherlands Remote Gaming Act faced more parliamentary scrutiny this week, with a theme of questioning from the Justice and Security Committee being ensuring …

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Insider Sport: On The Ball – Oikos probe asks tough questions on Spanish football integrity

SBC News Insider Sport: On The Ball – Oikos probe asks tough questions on Spanish football integrity

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on integrity allegations, club acquisitions and the possible reintroduction of safe standing areas in English football stadiums. Spanish match-fixing allegations lead to nine arrests. A total of nine people were arrested after corruption allegations …

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Keith O’Loughlin: The four pillars supporting state lottery success for Scientific Games

OpenMarket

Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …

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Dinos Stranomitis: Altenar’s successful start-up checklist

start-up

As a gambling industry journalist, we are pitched so many innovative new ideas and accompanying business plans as companies target start-up success in the sector. According to Altenar COO Dinos Stranomitis it is the fragmentation of the gambling market due to legal restrictions, as well as the successful birth of so many specialist turnkey providers, which has created such an …

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Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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George Shamugia, Singular: Leveraging global trends with an omnichannel approach

SBC News George Shamugia, Singular: Leveraging global trends with an omnichannel approach

As the use of online sports betting continues to grow, many within the industry have shifted their focus towards delivering a more digital product. However, Singular explained that the retail sector still plays a crucial role in reaching new audiences.  Singular’s CEO George Shamugia explained to SBC that it is through ‘leveraging global trends’ and the establishment of a dedicated …

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Keir Adams, SBTech: Pricing betting’s most unpredictable market

pricing

Bookmakers will have their political credentials put under the spotlight once again, as the UK prepares for a general election on Thursday 12 December. Following year-on-year political upsets since 2015, Keir Adams, Head of UK Sports at SBTech, spoke to SBC News about pricing betting’s most unpredictable market. SBC: How do you price an election? And how do you price in …

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Winning Post – US regulation… Are we California Dreamin?

SBC News Winning Post - US regulation... Are we California Dreamin?

Industry strategic consultancy Regulus Partners examines a week of tribal movements on Californian wagering legislations, and potential impacts on how the US’ biggest and richest state will move to implement its sports betting frameworks… Last week a group of 18 Indian tribes in California, including some of the most powerful, moved to put sports betting on the ballot of the 2020 …

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Mariam Pashinyan: Digitain – Yerevan ‘DigiTown’ to nurture Armenia’s top talent

SBC News Mariam Pashinyan: Digitain - Yerevan 'DigiTown' to nurture Armenia's top talent

This October, industry platform and systems provider Digitain announced that it would establish its ‘DigiTown’ enterprise hub in its hometown of Yerevan Armenia. Digitain market research lead Mariam Pashinyan details to SBC the importance of the start-up directive to help Armenia nurture its fast growth tech and IT sectors. ________________ SBC: Hi Mariam, can you detail to SBC readers the …

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